Fifa11 gamers all set to battle for top spot at 7th ESWC, Paris Games Week

CYBERJAYA, 18 October 2011 – Two Malaysians will join over 150,000 games enthusiasts at Paris Games Week this 20-25 October 2011 to compete in the 7^th Electronic Sports World Cup™ (ESWC) Fifa11™ Grand Final tournament for a slice of US$17,000. Over 400 champions from 45 countries will compete in the stadium of Porte de Versailles, France – a much larger venue than last year’s finals at Paris Disneyland for the total prize pool of US$200,000.

Earlier this month, Fifa11 clan mates, 26 year-old Muhammad ‘[MyFeS] leOmes’ bin Zainun from Senawang, Negeri Sembilan; 25 year-old Mohd Syahril [MyFeS] WaRrIoR bin Mispardi from Rawang, Selangor and 28 year-old Zulkifly [MyFeS] zul bin Safei from Klang, Selangor took home the Gold, Silver and Bronze medals respectively at the ESWC Fifa11 Malaysian Qualifier at MyCORE Centre, a state of the art computer games and research operations centre in Cyberjaya. Over 32 Fifa11 game enthusiasts signed up for a change to win, while 100 gamers showed up to play in the casual GO.esc tourney.

ESWC 2011 Malaysia – Champion (middle) Muhammad bin Zainun aka [MyFeS] leOmes
flanked by 2nd Runner-up [MyFeS] Zul (left) and 1st Runner-up [MyFeS] WaRriOr (right).

Among the 32 contestants, Muhammad bin Zainun a.k.a. “[MyFeS] leOmes” hailed as the sole champion, and won the opportunity to go to ESWC Paris with sponsored return flight from Kuala Lumpur to Paris, five-star accommodation and transfers along with sponsored prizes valued at RM8,000. In addition to sending Fifa11 Champion, Go International Group Sdn Bhd – the Malaysian Licensee of ESWC will sponsor 1st Runner-up Mohd Syahril bin Mispardi with one ESWC Fifa11 seat, accommodation at a five-star hotel and transfers valued up to RM4,000 to enable his passage to France. Mohd Syahril who represented Malaysia at ESWC 2010 in Paris, Disneyland.

Ir. Hafidz Hashim, Managing Director of Cyberjaya’s landowner Cyberview Sdn Bhd said, “Cyberview advocates competitive e-sports tournaments like this because it exposes Malaysian youth to the competitive and industry opportunities presented by gaming on an international level,”. Apart from sponsoring the venue for the Malaysia Qualifiers, Co-sponsor Cyberview also contributed RM16,000 towards the tournament.

Team Hello Kitty – GO.esc Counter Strike 1.6 champions

Besides Fifa11, Go International E-sports Cup (GO.esc) provided free-for-all casual game play in Counter Strike 1.6, Counter Strike Source and Left 4 Dead 2. The results are as follows:

Counter Strike 1.6 (5×5 / 8 teams)

Champion: Team Hello Kitty
1st Runner-up: Team Orange E-sport X
2nd Runner-up: Team Karnal

Left 4 Dead 2 (4v4 / 2 teams)

Champion: Team watC
1st Runner-up: Team Recognize

Counter Strike Source (5v5 / 4 teams)

Champion: Team Ex
1st Runner-up: Team Weezers
2nd Runner-up: Team NSO

The prestigious e-sports competition ESWC 2011 Malaysia is a part of the Indie Youth Fest World Tour (FEYST11) program where youth will strive and challenge themselves in order to be selected as Malaysian representatives at international e-sports tournaments and music festivals.

Ends.

Ends.

Note to the Editor:

Interviews with Malaysian pro-gamers or game industry spokespersons can be arranged. Kindly email us.

ESWC Inquiries:

Jasmine Low
National Director, ESWC 2011 Malaysia
c/o Go International Group Sdn Bhd
HP: +6017 623 0288 | Email: jasminelow[at]gointernationalgroup.com

Media Inquiries:

NOVApr – A division of Go International Group
Tel: (603) 7727 0093 | Email: novapr[at]gointernationalgroup.com

Tournament Inquiries & Registration:
Tournament Manager, ESWC 2011 Malaysia
Email eswc [at] gointernationalgroup.com

FACT SHEET

Go International Group Sdn Bhd (Malaysian Licensee / Organiser)

A marketing and communication solutions company founded in 2006, Go International Group conceptualised and organised the digital lifestyle and music festival, FEYST in 2008. It is the Malaysian licensee for Electronic Sports World Cup France, and is the first company in Asia to bring gamers to DreamHack Sweden. Go International Group is committed to serving the youth community. It produces signature events like FEYST to empower young Malaysians to make their mark in the world. The group has pledged to enhance e-sports via its alignment with international festivals like ESWC France, DreamHack Sweden and Digital Youth Awards Shanghai. The company also produces concerts, corporate events and marketing communication campaigns for clients. Visit www.gointernationalgroup.com.

About Cyberview Sdn Bhd (Co-sponsor)

Cyberview Sdn Bhd is an active community builder, dedicated to its unique relationship with Cyberjaya, as the landowner and entity spearheading its development. Cyberjaya is the nucleus of MSC Malaysia and the country’s first intelligent city. Home to 500 companies, comprising a mix of small and medium-sized enterprises and multinationals, Cyberjaya is the symbol of the country’s advancement into the world of information technology. Cyberview Sdn Bhd continues to differentiate Cyberjaya from other Cybercities by strengthening its position as nucleus of MSC Malaysia.

About MyCORE (Official Venue)

Malaysian Cybergames Operations & Research (MyCORE) is founded by Cyberview Sdn Bhd as a smart partnership initiative with government endorsement for the establishment of an industry development centre for electronic games. It covers – but is not limited to – Model Cybergames games centre, Cybergames training and workshops, Cybergames technologies and research and Cybergames events and tournaments. MyCORE encourages and promotes content/games developed by local MSC Malaysia companies nationwide as well as PC ownership through the games industry, thus indirectly supporting the nation’s broadband adoption push, HSBB.

About FEYST11 MALAYSIA

FEYST11–which encompasses of the 4th Indie Youth Fest, Digital Delirium Xpo and Go International E-sports Cup–supports and creates awareness about digital lifestyle, video gaming and independent music by regularly showcasing young talent in music and video gaming. The annual Indie Youth Fest (www.indieyouthfest.com) acts as a hub to meet, network and perform.

The community of indie musicians, singer-songwriters, poets, beatboxers, bloggers, pro-gamers, technopreneurs and filmmakers come together to learn, exchange ideas and showcase their talents at this one-of-a-kind festival. Since its inception in 2008, the Indie Youth Fest has created exposure for talented young Malaysians in their respective areas and given them opportunities to showcase their abilities both locally and around the globe.

The Digital Delirium Xpo and Go International E-Sports Cup is also where amateur and professional video gamers compete for a chance to represent Malaysia on an international scale. 35 young Malaysians have participated in major e-sports competitions and music festivals such as the ESWC at NVISION 2008 in San Jose, USA; the Malaysia Fest in Sydney, Australia; DreamHack in Jönköping, Sweden; and most recently, the Electronic Sports World Cup in Paris, France.

FEYST is the Malaysian partner for the following international festival partners:

FIFA11 console game enthusiasts to qualify for global e-sports tournament, ESWC in France

CYBERJAYA, 26 September 2011 – Go International Group, Malaysian licensee of Electronic Sports World CupTM (ESWC) — the ‘Olympics’ of professional e-sports invites FIFA11 (PS3 console) enthusiasts to register for the ESWC 2011 Malaysian Qualifier to be held at MyCORE cyber centre in Cyberjaya this 2 October 2011.

Cyberview hosts Electronic Sports World Cup 2011 Malaysia

One champion will represent Malaysia at the global ESWC Grand Finals from 20-25 October at Paris Games Week in the stadium of Porte de Versailles, France – a much larger venue than last year’s finals at Paris Disneyland. The video games event is expected to attract over 15,000 youngsters from all around the world where the best pro-gamers will compete for this year’s prize pool of US$200,000.

The ESWC Malaysia Qualifiers will be held at MyCORE Centre, a state of the art computer games and research operations centre located at Cyber 8 in Cyberjaya. Ir. Hafidz Hashim, Managing Director of Cyberjaya’s landowner Cyberview Sdn Bhd said, “Cyberview advocates competitive e-sports tournaments like this because it exposes Malaysian youth to the competitive and industry opportunities presented by gaming on an international level. With the current and upcoming MyCORE initiatives targeted to the next generation of ICT-savvy cybergamers, we expect to see many more rising talents who will contribute greatly to the Malaysian creative content development industry.” Apart from sponsoring the venue for the Malaysia Qualifiers, Cyberview is also contributing RM10,000 towards the tournament. FIFA11 enthusiasts are invited to register online at www.feyst.com to participate. Registration costs only RM15 per person. “We’ve subsidised the registration fee to encourage more FIFA11 players to participate in this tournament. We believe there are a lot more players out there, so we look forward to welcoming you!” said Jasmine Low, National Director of ESWC. Besides the tournament, Go International E-sports Cup (GO.esc) will organise free casual game play in Counter Strike 1.6, Counter Strike Source and Left 4 Dead 2. Visit our website for the latest updates.

The prestigious e-sports competition ESWC Malaysia is a part of the Indie Youth Fest World Tour (FEYST11) program where youth will strive and challenge themselves in order to be selected as Malaysian representatives at international e-sports tournaments and music festivals.

Ends.

Note to the Editor:

Interviews with Malaysian pro-gamers or game industry spokespersons can be arranged. Kindly email us at novapr@gmail.com.

ESWC Inquiries:

Jasmine Low
National Director,
ESWC 2011 Malaysia
c/o Go International Group Sdn Bhd
HP: +601seven 62three 0288
Email: jasminelow [at] gointernationalgroup.com

Media Inquiries:

NOVApr – A division of Go International Group
Tel: (603) 7727 0093 |
Email: novapr [at] gointernationalgroup.com

Tournament Inquiries & Registration:

Tournament Manager,
ESWC 2011 Malaysia
Email eswc [at] gointernationalgroup.com

FACT SHEET

Go International Group Sdn Bhd (Malaysian Licensee / Organiser)

A marketing and communication solutions company founded in 2006, Go International Group conceptualised and organised the digital lifestyle and music festival, FEYST in 2008. It is the Malaysian licensee for Electronic Sports World Cup France, and is the first company in Asia to bring gamers to DreamHack Sweden. Go International Group is committed to serving the youth community. It produces signature events like FEYST to empower young Malaysians to make their mark in the world. The group has pledged to enhance e-sports via its alignment with international festivals like ESWC France, DreamHack Sweden and Digital Youth Awards Shanghai. The company also produces concerts, corporate events and marketing communication campaigns for clients. Visit www.gointernationalgroup.com.

About Cyberview Sdn Bhd (Co-sponsor)

Cyberview Sdn Bhd is an active community builder, dedicated to its unique relationship with Cyberjaya, as the landowner and entity spearheading its development. Cyberjaya is the nucleus of MSC Malaysia and the country’s first intelligent city. Home to 500 companies, comprising a mix of small and medium-sized enterprises and multinationals, Cyberjaya is the symbol of the country’s advancement into the world of information technology. Cyberview Sdn Bhd continues to differentiate Cyberjaya from other Cybercities by strengthening its position as nucleus of MSC Malaysia.

About MyCORE (Official Venue)

Malaysian Cybergames Operations & Research (MyCORE) is founded by Cyberview Sdn Bhd as a smart partnership initiative with government endorsement for the establishment of an industry development centre for electronic games. It covers – but is not limited to – Model Cybergames games centre, Cybergames training and workshops, Cybergames technologies and research and Cybergames events and tournaments. MyCORE encourages and promotes content/games developed by local MSC Malaysia companies nationwide as well as PC ownership through the games industry, thus indirectly supporting the nation’s broadband adoption push, HSBB.

About FEYST11 MALAYSIA

FEYST11–which encompasses of the 4th Indie Youth Fest, Digital Delirium Xpo and Go International E-sports Cup–supports and creates awareness about digital lifestyle, video gaming and independent music by regularly showcasing young talent in music and video gaming. The annual Indie Youth Fest (www.indieyouthfest.com) acts as a hub to meet, network and perform. The community of indie musicians, singer-songwriters, poets, beatboxers, bloggers, pro-gamers, technopreneurs and filmmakers come together to learn, exchange ideas and showcase their talents at this one-of-a-kind festival. Since its inception in 2008, the Indie Youth Fest has created exposure for talented young Malaysians in their respective areas and given them opportunities to showcase their abilities both locally and around the globe. The Digital Delirium Xpo and Go International E-Sports Cup is also where amateur and professional video gamers compete for a chance to represent Malaysia on an international scale. 35 young Malaysians have participated in major e-sports competitions and music festivals such as the ESWC at NVISION 2008 in San Jose, USA; the Malaysia Fest in Sydney, Australia; DreamHack in Jönköping, Sweden; and most recently, the Electronic Sports World Cup in Paris, France.

FEYST is the Malaysian partner for the following international festival partners:

DIGITAL YOUTH AWARD @ WORLD EXPO
The Digital Youth Award (DYA) Program at the World Expo 2010 Shanghai is a unique project created to promote and strengthen youth cultural exchange, friendship and education via various forms of digital entertainment. The program encompasses activities in two main digital categories – music creation, and digital sports with two exhibition categories in robotics science and interactive fitness. ‘Heroes of Newerth’ (HoN) has been chosen as the official international game title, in which the country qualifiers in e-sports will take place. The Digital Youth Award program is produced by 3K Entertainment Pte Ltd., a joint venture company between the CPL and DreamHack. More at www.digitalyouthaward.net.

ELECTRONIC SPORTS WORLD CUP FRANCE
ESWC originated from community Local Area Network (LAN) parties in Paris, France. In 2007, the e-sports phenomenon attracted tens of millions who watched the World Finals On-Stage Show broadcasted live each year via TV, IPTV, Mobile, Internet and gaming devices. There, 35,000 visitors attended the community convention while 750 of the best pro-gamers from 51 countries competed for the USD$250,000 prize pool. ESWC is the world e-sporting benchmark and the ONLY Credible Sanctioning Body for Video Games Competitions.

DREAMHACK SWEDEN – WORLD’S LARGEST COMPUTER FESTIVAL
DreamHack is the world’s largest computer festival and holds the official world record as world’s largest LAN party in the Guinness Book of Records. During 2009 DreamHack reached over 200.000 unique visitors with its live activities around the World. DreamHack holds several festivals each year, BYOC Qualifiers and expos. The Spring Season ends with the Season Finals at DreamHack Summer and the Fall Season ends with DreamHack Winter. The major festivals take place during 4 days, 24-7. All of DreamHack’s festivals are alcohol and drug free and open to all ages. For more information go to www.dreamhack.se.

Youth, catalysts for creative innovation at FEYST11

500 youth to create 1,000,000 megabytes of digital content at 4th digital lifestyle and music festival, FEYST

KUALA LUMPUR, 15 April 2011 – Malaysian youth are in for three days of music, games and fun with a Swedish touch at FEYST11 from 6 – 10 May, 2011 at Pavilion Kuala Lumpur.

Held alongside the Sweden Malaysia Innovation Days forum and exhibition, FEYST11 jointly organised by Sweden Embassy of Kuala Lumpur and Go International Group heads for the great outdoors at Pavilion KL and expects to attract over 30,000 youngsters. 500 participants have signed up to take part in various activities; FEYST free concert, a Sweden Malaysia Collaborative Gig, GO.esc pro-gamer tournament, Mobile Games challenge, Innovative Challenge competition, Malaysia Beatbox Crew Challenge and more! All content created from the five-day festival will be made available via social media networks like Facebook, Twitter, websites, blogs and forums and the Organisers expect to upload over 1,000,000 megabytes (1TB) of digital content on their network of social media sites, as well as their website, www.feyst.com.

FEYST // GO.esc Gaming

The digital lifestyle and music festival, which has been a big hit for the past three years, is a part of the Sweden Malaysia Innovation Days forum and exhibition. Sweden Embassy works with partners like IKEA, SAAB, BAE, Ericsson, Volvo Trucks, ABB, MHE-Demag, SKF, Scania, Volvo Cars, Electrolux, and Tetra Pak to give Malaysian youth a taste of Swedish culture.

The Harvest (www.theharvest.se)

Over 55 independent acts have been lined up to hit the music stage including the likes of Jerome Kugan, Liyana Fizi, Izzy Mohd, Azmyl Yunor, Pesawat, Reza Salleh, Bo Bedroom Sanctuary, Wani Ardy, Dichi Michi, Round Robin, Beatburns, Phlox (pictured) amongst others. The Harvest (pictured), a Folk/Blues/Americana singer songwriter duo from Stockholm are set to share their music and collaborate with Malaysian artistes. Patrik Larsson of Headlock Management, a leading management firm for the entertainment industry in Sweden will also be visiting Malaysia to speak at the FEYST Music Forum on 8 May.

FEYST Musicians - Band, Phlox

“We provide the platform at FEYST for youth to display their talents, innovative ideas and entrepreneurship in the music and video games industries. Youth-inspired innovation can ignite progress for our country. From a recent visit to Sweden, we learnt that their innovation system involves the University, the Private Sector and the Government. Universities even have Innovation Centres to encourage and educate students on monetising their creative innovation,” said Jasmine Low, Festival Director of FEYST.

Patrik Larsson (Sweden)

FEYST11 is a six-month season and this first burst of activities mark its season kick start. More concerts and gaming tournaments will be held throughout the year, with the festival closing at grand finale event in the fourth quarter of the year. An entourage of musicians and pro-gamers will head to Europe to participate at international festivals like ESWC and DreamHack in November 2011.

Ends.

Note to editors:
1. Interviews with speakers, musicians, pro-gamers and participants can be arranged to your convenience. Kindly contact us via email or call Jasmine Low on 017 623 0288.
2. High resolution images are available upon request. Alternately, visit www.flickr.com/photos/thegogroup/sets to browse our photo gallery.

Media inquiries:
Jasmine Low, Festival Director
mobile: 017 623 0288
email: jasminelow@gointernationalgroup.com
Zoey Chow, PR Consultant
mobile: 017 200 8631
email: novapr@gointernationalgroup.com

FACT SHEET

Embassy of Sweden, Kuala Lumpur (Co-organiser)

Sweden Malaysia Innovation Day 2011 is an initiative by the Swedish Embassy to share their innovative scientific advances with Malaysians. Embassy of Sweden, the Swedish Trade Council (STC) and the Malaysia – Swedish Business Association (MASBA) will be organising a host of exciting events such as the Nobel-inspired Gala Dinner at Hilton KL (6 May), FEYST . Indie Youth Festival / Digital Delirium Xpo (6-8 May), Innovation Exhibition (9 May) and Innovation Forum (10 May).

Go International Group Sdn Bhd (Co-organiser)
A marketing and communication solutions company founded in 2006, Go International Group conceptualised and organised the digital lifestyle and music festival, FEYST in 2008. It is the Malaysian licensee for Electronic Sports World Cup France, and is the first company in Asia to bring gamers to DreamHack Sweden. Go International Group is committed to serving the youth community. It produces signature events like FEYST to empower young Malaysians to make their mark in the world. The group has pledged to enhance e-sports via its alignment with international festivals like ESWC France, DreamHack Sweden and Digital Youth Awards Shanghai. The company also produces concerts, corporate events and marketing communication campaigns for clients. Visit www.gointernationalgroup.com.
About FEYST11 MALAYSIA
FEYST11–which encompasses of the 4th Indie Youth Fest, Digital Delirium Xpo and Go International E-sports Cup–supports and creates awareness about digital lifestyle, video gaming and independent music by regularly showcasing young talent in music and video gaming. The annual Indie Youth Fest (www.indieyouthfest.com) acts as a hub to meet, network and perform.
The community of indie musicians, singer-songwriters, poets, beatboxers, bloggers, pro-gamers, technopreneurs and filmmakers come together to learn, exchange ideas and showcase their talents at this one-of-a-kind festival. Since its inception in 2008, the Indie Youth Fest has created exposure for talented young Malaysians in their respective areas and given them opportunities to showcase their abilities both locally and around the globe. The Digital Delirium Xpo and Go International E-Sports Cup is also where amateur and professional video gamers compete for a chance to represent Malaysia on an international scale. 35 young Malaysians have participated in major e-sports competitions and music festivals such as the ESWC at NVISION 2008 in San Jose, USA; the Malaysia Fest in Sydney, Australia; DreamHack in Jönköping, Sweden; and most recently, the Electronic Sports World Cup in Paris, France.

FEYST is the Malaysian partner for the following international festival partners:
* DIGITAL YOUTH AWARD
* ELECTRONIC SPORTS WORLD CUP FRANCE
* DREAMHACK SWEDEN – WORLD’S LARGEST COMPUTER FESTIVAL

The Digital Youth Award (DYA) Program at the World Expo 2010 Shanghai is a unique project created to promote and strengthen youth cultural exchange, friendship and education via various forms of digital entertainment. The program encompasses activities in two main digital categories – music creation, and digital sports with two exhibition categories in robotics science and interactive fitness. ‘Heroes of Newerth’ (HoN) has been chosen as the official international game title, in which the country qualifiers in e-sports will take place. The Digital Youth Award program is produced by 3K Entertainment Pte Ltd., a joint venture company between the CPL and DreamHack. More at www.digitalyouthaward.net.

ESWC originated from community Local Area Network (LAN) parties in Paris, France. In 2007, the e-sports phenomenon attracted tens of millions who watched the World Finals On-Stage Show broadcasted live each year via TV, IPTV, Mobile, Internet and gaming devices. There, 35,000 visitors attended the community convention while 750 of the best pro-gamers from 51 countries competed for the USD$250,000 prize pool. ESWC is the world e-sporting benchmark and the ONLY Credible Sanctioning Body for Video Games Competitions.

DreamHack - worlds largest digital festival in Sweden

DreamHack is the world’s largest computer festival and holds the official world record as world’s largest LAN party in the Guinness Book of Records. During 2009 DreamHack reached over 200.000 unique visitors with its live activities around the World. DreamHack holds several festivals each year, BYOC Qualifiers and expos. The Spring Season ends with the Season Finals at DreamHack Summer and the Fall Season ends with DreamHack Winter. The major festivals take place during 4 days, 24-7. All of DreamHack’s festivals are alcohol and drug free and open to all ages. For more information go to www.dreamhack.se.

“To achieve the bold ambitions that we have been set out, we will need to change the way we have been doing things. In other words, we will have to innovate.” Prime Minister Datuk Seri Mohd Najib Tun Abdul Razak

Kuala Lumpur (22 March, 2011) – Ambassador of Sweden to Malaysia, His Excellency Per-Arne Hjelmborn announced today that the “Sweden Malaysia Innovation Days” will take place 6-10 May 2011 at Pavilion, Kuala Lumpur.

This is one of the biggest events the Sweden Embassy has been involved in, and is an important milestone for both Sweden and Malaysia, as it will strengthen the already excellent relationship between our countries.

In line with the Government Transformation Programme, the New Economic Model and the Economic Transformation Programme, the Malaysian Government is focusing on getting the country to climb up the economic value-chain by making the economy more innovative and creative.

22 March, Ambassador of Sweden's Residence. From left HE Ambassador of Sweden to Malaysia Per-Arne Hjelmborn, Counsellor Joakim Ladeborn and Festival Directors of FEYST Indie Youth Fest.

Sweden has carved a name for itself in the fields of creative thinking and innovative talent. Ranked as one of the World’s most innovative nations and synonymous to the Nobel Prizes, which award cultural and scientific advances, some Swedish inventions include the pacemaker, the ball bearing, the safety match, the adjustable wrench, the zipper and Tetra Pak carton.

The Embassy of Sweden, together with the Swedish Trade Council (STC)and Malaysia-Swedish Business Association (MASBA), will be organizing a string of exciting events at the Sweden Malaysia Innovation Days scheduled for 6-10 May 2011. They include:

1. Innovation Forum, 10 May

Time: 10am – 9pm | Venue: Main concourse, Pavilion KL

The key event during the innovation days will be the innovation forum with distinguished Swedish and Malaysian speakers on innovation and creativity.The forum is co-organised between the Embassy and Malaysian partners (e.g. UNIK, Lim Kok Wing University, MDEC, MOSTI).

2. Culinary Sweden – Sweden Malaysia Nobel Gala Dinner, 6 May

Time: 7pm | Venue: Hilton Sentral, Kuala Lumpur

The Innovation Days will kick-start with an exquisite Swedish Malaysia Nobel Gala Dinner at Hilton Hotel. Renowned Swedish Chef Michael Elfwing will prepare a gala dinner in the spirit of Nobel. During the gala dinner, author and famous speaker Fredrik Härén will give a talk on innovation and will be joined by a high-level Malaysian speaker. There will also be entertainment from Swedish and Malaysian artists.

3. FEYST 2011 – Indie Youth Fest/Digital Delirium Xpo, 6-8 May

Time: 10am – 10pm | Venue: Outdoor, Pavilion KL

Go International Group Sdn Bhd has organised Indie Youth Fest – a digital lifestyle and music festival since 2008; where 35 young Malaysians have represented the nation at international festivals in USA, France, China, Australia and Sweden. For the festival in 2011, the Embassy works closely together with Go International to create a festival that has a particular Swedish touch to it. Swedish music producer Patrik Larsson and singer songwriter duo, The Harvest will head to Kuala Lumpur to perform and collaborate with Malaysian singer songwriters during the fest. A highlight will be the 48-hour FEYST Innovative Challenge.

4. Innovation Exhibition, 9-10 May

Venue: Main concourse, Pavilion KL

The Innovation Exhibition at the Pavilion KL will contain two parts: i) an exhibition of cartoons on the theme of innovation from well known Malaysian and Swedish cartoonists. ii) an exhibition of innovative products from Swedish companies. Workshops and other activities for students  (e.g. from Limkokwing University and Saito College) will also take place on 9 May.

5. Visit by Malaysian journalists to Sweden, 28 March – 1 April

In order to create attention for the Innovation Days and give a first hand experience of the Swedish example of innovations, the Embassy will bring Malaysian media (TV3, The Star, NST, Sin Chew Daily) to Sweden. The visit will take place 28 March – 1 April.

The Sweden Malaysia Innovation Days project is sponsored by: IKEA, SAAB, BAE, Ericsson, Volvo Truck, ABB, MHE-Demag, SKF, Scania, Volvo Car, Electrolux, Tetra Pak.

Ends.

Media Inquiries:

Inquiries on FEYST Indie Youth Fest:
Festival Director: Jasmine Low
Email: jasminelow@gointernationalgroup.com

Quarterly magazine, PASSAGE will serve as the voice of Malaysia’s seniors

SHAH ALAM, 20 FEBRUARY 2011 – GKK Media Services Sdn. Bhd. launched PASSAGE – a brand new quarterly English language magazine that caters to Malaysia’s senior citizens at Kelab Shah Alam yesterday.

The event was attended by YB Senator Datuk Maglin Dennis D’Cruz – Deputy Minister of the Ministry of Information, Communications and Culture; Prof. Datuk Harun Nizam – Front cover personality of Issue 3 and GKK Media Services Chairman Brig Gen Dato’ Haji Mohd Zamri and Chief Editor & Publisher Major Krishnan Nambiar as well as over 300 invited guests which included friends of PASSAGE and retired servicemen.

PASSAGE aims to bridge the communication gap between retirees and the younger generation. As he officiated the launch, YB Senator Datuk Maglin said in his statement, “I believe relevant contents in PASSAGE magazine will be instrumental in providing quality and real time information that is needed by our senior citizens,”. He added, “Our seniors deserve our respect and admiration. For it is due to their hard work, dedication and sacrifices that we are able to enjoy a peaceful and prosperous lifestyle today in Malaysia.

“Furthermore, many foreigners have come to our country under the Malaysia My Second Home program. They have done so due to the confidence they hae in the stability and facilities available in Malaysia,”.

Major (Rtd) Krishnan Nambiar, Chief Editor and Publisher of PASSAGE said, “We sincerely believe seniors need a platform to communicate. PASSAGE hopes to fulfill that void and feature articles that could assist seniors in their ‘third stage of life’. Krishnan had served in the Malaysian Armed Forces as an officer for 33 years and upon retiring, found himself more active than ever as the Chief Editor and Publisher of PASSAGE, Secretary of Federal Territory Amateur Boxing Association of Malaysia as well as a Unit Sales Manager in an insurance company.

Since the launch of the first issue in April 2010, PASSAGE received encouraging feedback from its readers. Front cover story personality – Prof. Dato’ Dr. Nizam Harun was impressed with the magazine and was instrumental in the launch of the magazine at this time.

Each issue of PASSAGE will cover te following segments; healthy living, aging with dignity, arts, science, literature, history, finance, technology, travel and many more. The magazine is retailed at RM15 (RM18 in East Malaysia) per copy and is available in newsstands, veteran’s clubs, senior citizens associations and NGOs.

At the event, GKK Media Services also contributed wheelchairs to two needy seniors during the laucnh event. Future Corporate Social Responsibility (CSR) activities will include outdoor, educational, entertainment and counseling activities for seniors.

GKK Media Services would like to thank each and everyone who participated in making the launch a success.

Ends.

General inquiries: Major (Rtd) Krishnan Nambiar

Publisher – GKK Media Services

Mobile +6019 353 6480

Media inquiries: Ms. Jasmine Low

Representative – Go International Group

Mobile: +6017 623 0288

Email: jasminelow@gointernationalgroup.com

100 design students in art exhibition in Bukit Bintang ala ‘flash mob freeze’

Bukit Bintang, 3 March 2011 – Over 100 students from Saito College made a statement in the busy streets of downtown Kuala Lumpur today at the media launch of “Saito Proud!” – a mobile art exhibition of students’ creative artworks.

Proudly posing in a choreographed routine, the group attracted public curiosity from passers-by as they ‘froze’ in unison outside the main entrance of shopping malls Fahrenheit88, Pavilion KL, Sungei Wang and Dataran Maybank. T-shirts as canvasses; Saito’s students decided to do away with a static exhibition and injected their own dynamic energy for a fluid display of their own creative artworks printed on t-shirts.

Named Saito Proud!, Saito School of Design decided to support the student-led initiative to showcase their artwork on the streets. Participating students came from the three main design disciplines of the school; Graphic Design, Multimedia Design and Interior Design. In the press conference, Saito College Principal, Mr. Ooi Chee Kok said, “At Saito, we aim to create learning that is current, relevant and authentic so that our students will discover their hidden talents and realise their full potential in their journey with us”.

“I don’t think any college has done anything like this before. It is a very unique way of exhibiting students’ artwork,” said Tan Teng Teng, 19 year-old Diploma in Interior Design (Year 1 Semester 1) student. 20 year-old Ravivarma Vikraman (Year 2 Semester 2) Diploma in Multimedia Design student added, “It is a new way of approaching the crowd through this Design Students Walking Exhibition instead of Booth Exhibitions like we see in the Education Fairs. It’s amazing to see how the members of the public react to what they see”.

Saito Proud! was intended by students to stop traffic with their art, to intrigue the public even for just one minute! Mustafa Shah Nawaz Khodabaksh, Certificate in Creative Design (Year 1 Semester 2) student said, “It’s a very interesting thing to see that you don’t see it everyday. It’s a very innovative idea. It’s new! It’s original!”

Over 105 designs were selected, showcasing a wide range from Digital Paintings, 3D Animations, Typography, 3D Interior Design Renderings and Photography.

Additionally, Saito College being an active socially responsible organisation, is pleased to announce that its students have donated digital copies of their artworks as royalty-free images for non-commercial use. The CDs will be distributed to organizations such as schools and NGOs.

Ends.

FACT SHEET

About Saito College

• Saito College was founded by Mr. Tetsuo Saito, a Japanese entrepreneur, who saw the need of a Design School in Malaysia in 1988. It was then known then as the Saito Academy of Graphic Design.
• Since its establishment, 6,000 designers have graduated from the school and pursued careers in various design fields around the world
• Saito College recently won two prestigious prizes:

-       The 2010 Prime Minister’s CSR Award (Small Company Category) for our work giving Higher Education opportunities to the children of the rural folk of Malaysia.

-       The NAPEI (National Association of Private Education Institutions) Education Excellence Award for Best College 2010 (Medium Size Category)

This press release has been issued by NOVApr – a division of Go International Group on behalf of Saito College.

Admission inquiries:
Mr. Hoh Wing Onn
Saito College
Tel : +603 – 7954 7200
Fax : +603 – 7954 7211
Mobile +6019 353 6480

Media inquiries:
Ms. Jasmine Low or Johann Buyong
NOVApr – a division of Go International Group Sdn Bhd
Tel: +603 7727 0093 Mobile: +6017 623 0288
Email: jasminelow@gointernationalgroup.com or novapr@gmail.com

The ultimate secret to younger hair, skin and nails with evelle®

Three essential active ingredients for skin nutrition

Kuala Lumpur, 21 January 2011 – Science based skin nutrition supplement from Denmark, evelle® introduces its new packaging for distribution in Malaysia by Sun Pharmaceutical Sdn Bhd.

Micronutrients and plant extracts isoflavanoids in evelle® supplement stimulate the skin from within and is based on scientific research in nutrition. evelle® has made an impact even from a scientific aspect as it is currently the only beauty pill that has documentation published in a scientific dermatological journal. Inside, the secret is in the relevant active ingredients with complementary anti-oxidant, auto-immune, microcirculation and hydration needed by the skin to function physiologically.

evelle® comes in tablet form, and offers good nutritional supplement for the largest organ in the body – skin. The three essential active ingredients help complement today’s busy lifestyles, which often result in unbalanced diets lacking in important vitamins and minerals:

Bio-Marine Complex ® has a natural content of chondroitin sulphate (an important glycosaminoglycan), proteins and polysaccharides. They are important for water binding in tissues, viscosicity of the tissues and their mechanical qualities, including the elasticity of the cartilage⁵. Glycosaminoglycans represent modified carbohydrates such as hyaluronic acid which play an important role in skin hydration. Bio-Marine Complex ® had been tested to be free of anti-biotics residue and heavy metal contents.

SelenoPrecise ® - an organic trace mineral, which is essential for immune system development and function. The trace mineral can inhibit oxidative stress more effective compared to Ginkgo biloba, beta-carotene, and vitamin E ^{6, 7}. Selenium was effective in protecting against UV damage to skin in a human study⁸.

Pycnogenol ® - consist of several proanthocyanidins¹ which is a powerful antioxidant that neutralizes various free radicals and increase the activity of endogenous antioxidant systems. It protects collagen and elastin against oxidative and enzymatic decomposition^{2, 3}.  Pycnogenol ® has a positive effect in sun protection⁴ and microcirculation.

According to research by dermatologists at Skin Investigation and Technology Institute in Hamburg, two tablets of evelle® a day helps slow the progression of wrinkles, keeping skin young and resilient. The trial, which lasted for 3 months, included 62 women aged 45-73 years. Half got two evelle® tablets a day, and the other half received placebo tablets. In the beginning of the experiment, all the women were measured and had a piece of their skin scanned. This was repeated after one and a half month, and at the end of the experiment. On the illustration you can see the skin texture at the beginning of the experiment, and again after 12 weeks. The skin was significantly smoother in the group taking evelle® after 12 weeks, compared to the placebo group. Likewise, a change in skin elasticity could be measured.

Comparative Chart*

For almost a decade, thousands of Scandinavians are testament that evelle® nourishes skin from within, giving it a youthful glow. One tablet of Evelle® is effective and is inclusive of powerful antioxidants – Vitamin C and E, selenium, and more – to counter the toxic effects of pollution and prolonged sun exposure. Tomato and blueberry extracts contains antioxidants that aid in neutralising the effects of the harmful free radicals and promote wound-healing properties. evelle® helps prevent free radicals build-up and replenishes natural collagen, giving skin a chance to regain beauty and suppleness.

Containing only natural and safe ingredients, evelle® is available from selected pharmacists throughout Malaysia. For further information, visit www.evelle.com or for distribution inquiries, contact Sun Pharmaceutical Sdn Bhd on (603) 8075 4848.

*References:

1 – Rohdewald P : Bioavailability and metabolism; European Bulletin of Drug Research 1999 7 no.2, pp. 8-13, Proceedings of the 6^th international symposium on pycnogenol, may 30 – june 2, 1999, Biarritz, France. 2 – Passwater R, Kandaswami C : Pycnogenol: the super “protector” nutrient; New Cannan, Ct; Keats publishing, 1994, pp. 1-108. 3 – Tixier JM, Godeau G, Robert AM, Hornebeck W : Evidence by in vivo and in vitro studies that binding of pycnogenol to elastin effects its rate of degradation by elastases; Biochemical Pharmacology 1984 33, pp. 3933-39. 4 – Blazso G, Gabor M, Rohdewald P : Pycnogenol produces an anti-oedema effect, topical application of pycnogenol gel protects the skin against UV radiation; Antiinflammatory activities of procyanidin containing extracts from pinus pinaster Ait. after oral and cutaneous application; Pharmazie 1997 52(5), pp.380-82. 5 – Lorenzen I, Halberg P, Kryger P : Reumatiske sygdomme; in : Lorenzen I, Bendixen G, Hansen NE, Medicinsk Kompendium bind 1, 14. Udg, Nyt Nordisk Forlag Arnorld Busk, Kobenhavn 1994, p.338. 6 – Pietschmann A, Kuklinski B, Otterstein A : protection des UV-lich-tinduzieten oxidativen stresses durch nutritive radikalfanger; Z. gensamte Inn Med 1992 47, pp. 514-18. 7 – Otterstein A, pietschmann A, Kuklinski B, Nagel R : Antioxidative prevention des UV-licht-induzierten oxidative stresses; 1. Dresdner symposium 1992 (abstract). 8 – Burke KE, Burford RG, Combs GF, French IW, Skeffington DR : The effect of topical I-selenomethionine on minimal erythema dose of ultraviolet irradiation in humans; Photodermatol  Photommunol Photomed 1992 (pp. 52-57)

- Ends.

This press release has been issued on behalf of Sun Pharmaceutical Sdn Bhd by NOVApr – a division of Go International Group Sdn Bhd. For further details, kindly contact +603 7727 0093 or Jasmine Low on +6017 623 0288 or
email: jasminelow@gointernationalgroup.com.

Kuala Lumpur, 11 January 2011 – Frank Scott Hew’s premier single and music video titled ‘Terpesona’ was launched yesterday at Celebrities Club, Soho KL in Solaris Mont’ Kiara in Kuala Lumpur.

The event was hosted by Dato’ Mahadzir Lokman and brought celebrity models Amber Chia, Nadine Ann and Stefanie Chua on stage garbed in Keith Kee’s magnificent creations. Over 150 guests and media attended, showing support to the music industry’s first – the collaboration between newcomer tenor Frank Scott Hew and lyrical soprano Syafinaz Selamat.

Frank Scott Hew & Syafinaz Selamat

“Terpesona“, which reveals Frank Scott as two personas – good and evil; both vying for a maiden’s affection, was conceived by the newcomer himself. Frank Scott, also a lifestyle architect who has already strewn performing arts into his life since he was young added that, “venturing into the music industry is something that I never expected and I am really excited about it as music has always been my biggest passion.”

Frank Scott, who has been playing the piano and organ since he was 5 years old, is a Singer as well as a trained Dancer and Choreographer. He has also always been interested in fashion since young and with a distinct style of his own, has successfully merged this sense with his first singing debut in this music release. According to Frank Scott, “I see fashion as an essential expression of one’s personality. In the video, the costumes were important to bring out the fantasy aspect of the song. I hope people will enjoy the music video as much as we enjoyed creating it ”.  This is the reason that attracted the myriad of local fashion designers to collaborate with him for the music video.

The four local fashion designers – Key Ng, Keith Kee, Melinda Looi and Michael Ong, collaborated with Frank Scott for “Terpesona”. All were impressed with Frank Scott’s vision for the music video and his artistic direction. Key Ng was so taken that he invited Frank Scott to be his muse for the Stylo Fashion week. Keith Kee met Frank Scott at the same event and was blown away by his opening performance with Syafinaz Selamat. Melinda Looi found out they have one thing in common – most of their designs are conceived from their dreams. Meanwhile, Michael Ong was taken aback when he first heard Frank Scott and Syafinaz sang; “Two big beautiful voices come together… powerful and romantic. [Frank Scott’s] voice is very unique and fits perfectly well with Syafinaz’s. I noticed that Syafinaz is very particular with her work and I believe that Frank Scott is special enough to have gained her trust.”

Nadine Ann, Stefanie Chua & Amber Chia dressed in Keith Kee designs

Frank Scott would readily admit that his musical journey would not have happened in the first place without Syafinaz Selamat, whom he was introduced to by mutual friend Rosnan Abdul Rahman from Istana Budaya. It was through her that he met Hafiz Askiak who composed the fantastical duet for Frank and Syafinaz called ‘Terpesona’ in which he managed to merge Frank’s pop and Syafinaz’s operatic style.

The Terpesona project took more than eight months to come to fruition – from composer search to recording, video planning to costume design, finding the right production crew and CGI Animation team – Blaque Media and more. “It was truly a hard and long but fulfilling journey for me,” said Frank Scott. “If I didn’t have the great passion for this, I would have easily given up half way. It was really physically and emotionally exhausting but my heart tells me that this is something that I should do,” he added. As the Producer and Artistic Director of the project, Frank Scott Hew did not only invest his heart, soul and time but also most of his savings as well. “I feel very blessed and thankful as a lot of people came forward to help put the pieces together. I now have a piece of music that I hope brighten up the Malaysian music industry.”

The success of the project was also a result of invaluable support provided by Winnie Loo from A Cut Above; Fabien Wong – Chief Make Up Artist from A Cut Above Academy; Image Stylists Wee Chee and Allien Gan; Abigail Wong and Melissa Chai from Maxis and Sammi from Golden Dynamic who created an amazing digital platform for ‘Terpesona’ and many more.

Cast and crew of TERPESONA

‘Terpesona’ music video and music single by Frank Scott Hew featuring Syafinaz Selamat are both available for purchase via mobile download with your preferred telecommunications provider.

-Ends.

Note to Editors: Hi-resolution images, TERPESONA – the music video and song are available online here.

Note to Producers: DVD copies of the music video and music single are available upon request. Please email: novapr@gmail.com.

Media inquiries: Jasmine Low, NOVApr.com – a division of Go International Group. Email: novapr@gointernationalgroup.com or novapr@gmail.com.

FACT SHEET

Frank Scott Hew

Frank Scott Hew is a natural born performer but calls himself just an ordinary guy with a passion for art and music. He’s played the piano and organ since he was 5 years old and had always had the knack for fashion even from young.

Frank Scott took up architecture and pursued his career in design in the United Kingdom. He returned to Malaysia in 2009 and set up FRK Design – an architectural and interior design firm. Since Frank Scott is also a trained dancer and choreographer, and an ardent fashionista, it was only natural that his passon for music, art, dance and fashion collided when he caught up with old friends who paved the way and encouraged him towards the realisation of ‘Terpesona’. This is his first independently released single and music video.

Join the Frank Scott Hew Facebook group to receive updates.

Syafinaz Selamat

A UiTM music degree graduate, Syafinaz was also under the tutelage of Muzaffar Abdullah (pianoforte) and Siti Chairani Proehorman (voice). The lyrical soprano has performed many arias for operas from composers such as Mozart, Puccini, Verdi and many more. She was also chosen to play the role of a soprano solo in Carl Offs’ Carmina Burana with100 choir members and the National Symphony Orchestra of Malaysia, conducted by reputed Australian conductor Roland Peelman.

She’s also a prominent singer and host of several musical entertainment shows. Her career achievements as a singer include a Gold Medal in the R&B/Pop/Rock/Contemporary category during the World Championships of Performing Arts in Los Angeles in 1999. Additionally, she’s been twice nominated in the AIM for Best Female Vocal in an Album.

Syafinaz has also extensive experience as a judge, having been a judge for: “Akademi Fantasia 3”, “Akademi Fantasia 4”. “Who Will Win”, “Mentor” and the voice trainer/music advisor for “Audition II”.

Keith Kee

Hailing from Teluk Intan, Perak, the fast rising star in the Malaysian bridal fashion industry is the son of a seamstress and a factory worker has been interested in fashion since he was a child. By the age of eight, he was already making dresses for his sister’s Barbie dolls. By ten, he was making elaborate evening gowns for the dolls using leftover fabrics, laces, silks and ribbons from his mother.

At the age of 18, he attended International Fashion Training Centre (IFTC) in Kuala Lumpur and continued his education in fashion at Hagihara Academy of Fashion & Merchandising where he emerged as the academy’s top student in 1998 at the age of 21.

He continued his fashion education at the renowned Chan M. Y. Institute in Taipei, Taiwan, majoring in wedding gown and cheongsam design. Upon returning to Malaysia, he started his own label, Keith Kee, in Penang in 2001. Today, Keith Kee Couture Boutiques are located in Tanjung Tokong, Penang and in Aman Suria Damansara, Petaling Jaya.

For more information, please visit www.keithkee.com

Key Ng

The Singapore Nanyang Institute of Arts graduate began his career in the early 1990s apprenticing under Singaporean designer Bobby Ch’ng for two years. He opened his own label, Key Ng, upon returning to Malaysia.

The versatile designer often plays with details in his designs as he makes use of fabric, detail and shape. Aside from fashion, he also specialises in manufacturing of garments, brand development, uniform design as well as image consultancy. All of his designs are locally manufactured in his own factory to ensure the quality of his creations.

Michael Ong

The self-trained designer has been attracted towards fashion and art as early as 5 years old. At the age of 17, he started working at a local boutique where he managed to devour every single scrap and stitch and uncovered the art of being a clothier in 4 years.

Success began to beckon when, barely 21 years old, in 1991 he was invited to showcase his talent at the inaugural Malaysia Tourism Promotion Board Fashion Gala, now known as KL Fashion Week.

Proclaimed as one of Malaysia’s most successful avant-garde designers, he has won awards such as “Most Talented Designer” and “Best Presentation”. His couture collections have made headlines at numerous shows around the world, among them Jean-Paul Gaultier Eyewear shows, Kent 961 Fashion Collection and for MAC Cosmetics at the International Fashion Aids Show in Toronto, Canada.

For more information, please visit www.michaelong. com.my

Melinda Looi

Melinda Looi is an award-winning fashion designer whose designs have caught the eyes of Hollywood’s A-listers as well as royalties from other countries. She was studying at the La Salle Institute of Design in Kuala Lumpur in 1995 when she won the Malaysia Young Designer Award, allowing for a scholarship to study at the La Salle School of Fashion in Montreal, Canada.

Since graduating and returning to Malaysia, she has garnered accolade after accolade, including Designer of the Year award at the Mercedes Benz STYLO Fashion Awards, Kuala Lumpur in 2009, Asia Pacifica Young Designer Award 2000 in Hong Kong, White Creation Award 1997 in Canada and Japan’s Cotton Award in 1995.

Today she has three distinct brands – Melinda Looi Couture, Melinda Looi Prêt-à-Porter and MELL, which is sold in Malaysia and selected boutiques in Europe.

For more information, please visit www.melindalooi.com.my

Winnie Loo

Synonymous with great hair designs and styling, Winnie Loo has been interested in hair and fashion ever since she was a schoolgirl. Immediately after completing her secondary school education, she left for London in 1976 to pursue an intensive course in hairstyling where she has been trained by some of the world’s best, including hair maestro Vidal Sassoon.

She opened her first hair salon in 1977 in Wisma MPL in Jalan Raja Chulan upon returning from London and established A Cut Above in 1979. In 1997, she was recognised internationally when she became the first Malaysian to be awarded to World Master of the Craft award by the Art & Fashion Group of New York.

Since then she has garnered more awards such as Best Hairstylist at the Malaysia International Fashion Award (MiFA) 2003, Best Centre for Hairdressing by City & Guilds in 2007 and the 2008 STYLO Industry Award.

Pop fashionista, Frank Scott Hew wows with uniquely different energy

Music single ‘Terpesona’ dares to be different

Kuala Lumpur, 21 December 2010 – In an unprecedented move, independent newcomer and pop fashionista Frank Scott Hew has released his first single, ‘Terpesona’ – available only via mobile download with a computer-animated music video soon to be released. You can say this is a gutsy move for a new singer, but Frank has been performing for quite some time, mainly for private functions and is now ready to wow with ‘Terpesona’.

Download photo: http://flic.kr/p/93eJGT
Caption: Frank Scott Hew – in Pop Fashionista pose

Encouraged by Syafinaz Selamat, the lyrical soprano who has also been a judge for Akademi Fantasia seasons 3 and 4, as well as on Who Will Win, One in a Million and Mentor, he set upon finding the perfect song. The chanteuse sings with Frank in this single.

‘Terpesona’ is unique in its own manner that it is pop fused with opera, thanks to Syafinaz Selamat’s presence on the song. The upbeat song becomes an emotionally evoking tune reminiscent of Sting’s ‘Desert Rose’, especially during the bridge when Frank’s strong baritone voice is accompanied by Syafinaz in the background.

Download photo: http://flic.kr/p/93eKse
Caption: Frank Scott Hew with Syafinaz Selamat during the filming of the music video

‘Terpesona’ may well become a hit for Frank Scott Hew. Composed by Hafiz Askiak, the single is available for mobile download via Maxis, DiGi and Celcom. The visually attractive music video to the song, features computer graphics animation with both singers dressed by some of the country’s top fashion designers to heighten the audience total experience. Watch out for Frank Scott Hew’s new air of music and fashion infusion.

- Ends.

After a youthful week of non-stop games and music, FEYST10 prepare for 2011

Kuala Lumpur, 21 October 2010 – The three-year old Indie Youth Fest (FEYST10) returned this
year with the intention to tickle adrenaline rushes and send youthful energy plummeting through
Klang Valley. Over 250 video gamers, 400 musicians and 30 beatboxers took part in the fest
whilst 5,000 youth attended the ten-day fete, which overflowed with activities from video gaming
to music – the in betweens and overlays.

One Buck Short's Rahul Kukreja - FEYST10 Concert

FEYST10 organisers Go International Group Sdn Bhd exerted a vibrant and inspiring festival
for youth and emerging talents, hand in hand with sponsors Tourism Malaysia, Play Interactive,
Niro Granite and partner MOL.

FEYST10 kept to its promise of having a content-rich appeal from the Game BoyTM 8-bit chip
tune clad opening party at Palate Palette Café to the last strum of guitars at the Doppelganger
World Open Mic Open Stage at the entrance of Berjaya Times Square. Guitar Hero sets, drum
sets, Game BoyTM DJs, bands, artistes, multi-player online gamers and beatboxers were thrown
into the huge FEYST10 melting pot, emerging out as young, innovative talents and opening
Kuala Lumpur’s eyes from 1 to 10 October 2010.

The activities were abuzz on social networking sites Facebook, Twitter and Friendster.
Alongside the broad spectrum of music and digitalism, some of the best names in the indie film
scene also contributed to the week-long festival. The influential Amir Muhammad, Ho Yuhang
and Lorna Tee worked together at the FEYST Film Workshop and picked at the curious minds
of youths who were looking to achieve the knowledge of the film industry and life behind the
scenes.

2nd Malaysia Beatbox Challenge - DJ Co-ex, Shazet (Champion), Megat the Beatboxer & Koji

The success of FEYST10 does not solely lie within the ten-day festival, but the ability and strive
to bring young talents of Malaysia to the world beyond. E-sports cyber athletes challenged each
other during the Go International E-sports Cup (GO.esc) with the latest massive multiplayer
online role-playing game, Heroes of Newerth (HoN), and Left 4 Dead. The final round of HoN
held at Friendster i-Café at Berjaya Times Square determined the winners, ‘xTu’, who embraced
the opportunity of heading to the Swedish Pavilion at Expo 2010 Shanghai China from 14 – 18
October. xTu will also ready themselves for the upcoming Digital Youth Awards at Singapore
this November.

Flourishing with nightly music affairs at various spots around Klang Valley, the FEYST10 music
series opened up their platform for artistes ranging from funk to acoustic to world pop; what
the two-day finale concert at Berjaya Times Square on the 9 and 10 October swiftly echoed.
The eve of the Indie Youth Fest concert was celebrated at One Café; RockFeyst grazing the
scopes of metalcore, post-rock, experimental and punk rock with newly rising bands such as
Kyoto Protocol, Spritz!!! and A Ruthless Cleansing and more. The pure magic of the festival was
the ability to reach out to not only a certain age; FEYST10 opened its doors to a large array of
people from all appreciative ages, though the majority was without doubt a bold shade of youth.

FEYST10 was a way to challenge youths from all angles and during the mass of events a
Beatbox Competition drew in the talented voiceboxes around Malaysia to compete for the first
prize – a Play Interactive Hercules DJ Console. Shazet, an inventive beatboxer who has also
won the Melbourne Beatbox Championship, walked away with the console in hand and pride as
he held his winning medal close to his chest. Throughout the two final days at Berjaya Times
Square, ground-breaking acts such as An Honest Mistake, One Buck Short, Beatburns and
Free Deserters shared the main stage with a string of other inspiring talents such as Amirah Ali,
2StoreyHeart, Markiza & Peter Hassan Brown and poetry slammer, George Wielgus.

Shanghai, Sydney, France, Singapore, Sweden… What else does Go International Group have
in store for the eager youths trying to find a space to break their ground? If you didn’t grab a
chance to witness FEYST10 – you’ve missed out big time, but brace yourselves for more and
look forward to another Indie Youth Fest in 2011. For updates, visit the festival’s website at
www.indieyouthfest.com.

Ends.

For more information:

Syuhada ‘Cece’ Adam – 017-200 8631, cece@gointernationalgroup.com

For corporate inquiries:

Jasmine Low – +6017-623 0288, jasminelow@gointernationalgroup.com