MALAYSIA SENDS SOCCER PLAYER TO WORLD CUP – THE ELECTRONIC SPORTS WORLD CUP!

MALAYSIA – 03/06/2010

The hunt is on for the country’s best electronic sports players for FIFA10 and DOTA following Malaysia’s success in 2008 where Team Kingsurf aced in DOTA and emerged as Silver Medallists.

Kuala Lumpur, 3 June 2010 – There is another kind of soccer fever hitting town this weekend on 5 & 6 June 2010 at the Concourse of Bangsar Shopping Centre in Kuala Lumpur. Soccer video game – FIFA10 fever!

Professional soccer video game (FIFA10 © Electronic Arts) enthusiasts are invited to compete at the Electronic Sports World Cup (ESWC) 2010 Malaysia Qualifiers for a spot to represent the nation at the ESWC Grand Finals in France.

ESWC 2010 Malaysia licensee and tournament organiser Go International Group is offering one Champion FIFA10 player an all-expenses paid flight, hotel plus autoberth trip valued at USD3,000 to the 7th global grand finals held in Paris, Disneyland from 30 June – 4 July 2010.

In addition, strategy game (DotA © Blizzard) teams will battle it out at FTZ Cyber Café in Subang SS15 during the same weekend. In 2008, the Malaysian flag was raised high as Team Kingsurf returned home with the Silver Medal for strategy game, Defense of the Ancients (DotA) in San Jose, California at the 6th ESWC. The team also made history as the first team to have met with Malaysia’s then Prime Minister.

The prestigious e-sports competition returns after a year’s hiatus and Malaysians get a chance to defend the country’s reputation against 32 participating countries after Team Kingsurf’s impressive success. This year, Team Malaysia will include one FIFA 10 player, offering the player an opportunity of a lifetime to compete against hundreds of other hopefuls from around the world.

The ESWC 2010 Malaysia Qualifiers will also mark the kick-start of the 3rd annual FEYST10 – Indie Youth Fest Concert // Digital Delirium Xpo // Go International E-Sports Cup.

National Director of ESWC 2010 Malaysia and Managing Director of Go International Group, Jasmine Low, says, “We support Malaysian pro-gamers to achieve new heights. Each year, our youth gain exposure from these overseas competitions. They gain a sense of pride and achievement when they compete amongst the best gamers from around the world. It is during these festivals that youth learn about the invaluable pursuit of their dreams. Win or lose, it’s all worth the experience. And, it places Malaysia on the global map.”

ESWC 2010 Malaysia credits its venue sponsor Bangsar Shopping Centre, NIRO Granite, Play Interactive, SONY and partners Sendi Mutiara Multimedia, Gamers.com.my, FTZ Asia.net Cafe and BMW. Low invites football and video game enthusiasts to visit Bangsar Shopping Centre this weekend and participate in the football themed fun and games, including participating in casual video game tournaments. Lots of prizes will be given away. The event will operate from 10.00am-9.30pm on 5 & 6 June 2010 at Bangsar Shopping Centre’s Main Concourse. For those wishing to watch the DOTA teams battle it out, head over to FTZ Cyber Cafe on Sunday 6 June 2010 from 11am-6pm.

Further information will be posted up on our website, http://www.goesc.net.

Ends.

Corporate & Media Inquiries: jasminelow@gointernationalgroup.com

FACT SHEET

About Go International Group Sdn Bhd

A marketing and communication solutions company founded in 2006, Go International Group abides by four values – Sharing of Insights, Integrity, Valour and Love. Official organiser and license owner of ESWC in Malaysia, Go is committed to serving youth. It produces events, which empower young Malaysians to step up into the world. The group has pledged to enhance e-sports via its alignment with international festivals like ESWC France, DreamHack Sweden and Digital Youth Awards Shanghai. The company also produces concerts, corporate events and marketing campaigns for clients.

http://www.gointernationalgroup.com.

About Indie Youth Fest (FEYST10)

Organiser, Go International Group, has designed back-to-back activities for youth during the event, which celebrates the independent spirit, self-expression through the arts and the celebration of pop and digital culture. We are all linked through a common thread these days – new media. Celebrate digital technology and independent culture here, at FEYST10 from 8-10 October 2010. FEYST10 – Indie Youth Fest Concert // Digital Delirium Xpo // Go International E-Sports Cup.

http://www.indieyouthfest.com

About Electronic Sports World Cup™

ESWC originated from community Local Area Network (LAN) parties in Paris, France. In 2007, the e-sports phenomenon attracted tens of millions who watched the World Finals On-Stage Show broadcasted live each year via TV, IPTV, Mobile, Internet and gaming devices. There, 35,000 visitors attended the community convention while 750 of the best pro-gamers from 51 countries competed for the USD$250,000 prize pool. ESWC is the world e-sporting benchmark and the ONLY Credible Sanctioning Body for Video Games Competitions.

http://www.eswc.com

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