100 design students in art exhibition in Bukit Bintang ala ‘flash mob freeze’
Bukit Bintang, 3 March 2011 – Over 100 students from Saito College made a statement in the busy streets of downtown Kuala Lumpur today at the media launch of “Saito Proud!” – a mobile art exhibition of students’ creative artworks.
Proudly posing in a choreographed routine, the group attracted public curiosity from passers-by as they ‘froze’ in unison outside the main entrance of shopping malls Fahrenheit88, Pavilion KL, Sungei Wang and Dataran Maybank. T-shirts as canvasses; Saito’s students decided to do away with a static exhibition and injected their own dynamic energy for a fluid display of their own creative artworks printed on t-shirts.
Named Saito Proud!, Saito School of Design decided to support the student-led initiative to showcase their artwork on the streets. Participating students came from the three main design disciplines of the school; Graphic Design, Multimedia Design and Interior Design. In the press conference, Saito College Principal, Mr. Ooi Chee Kok said, “At Saito, we aim to create learning that is current, relevant and authentic so that our students will discover their hidden talents and realise their full potential in their journey with us”.
“I don’t think any college has done anything like this before. It is a very unique way of exhibiting students’ artwork,” said Tan Teng Teng, 19 year-old Diploma in Interior Design (Year 1 Semester 1) student. 20 year-old Ravivarma Vikraman (Year 2 Semester 2) Diploma in Multimedia Design student added, “It is a new way of approaching the crowd through this Design Students Walking Exhibition instead of Booth Exhibitions like we see in the Education Fairs. It’s amazing to see how the members of the public react to what they see”.
Saito Proud! was intended by students to stop traffic with their art, to intrigue the public even for just one minute! Mustafa Shah Nawaz Khodabaksh, Certificate in Creative Design (Year 1 Semester 2) student said, “It’s a very interesting thing to see that you don’t see it everyday. It’s a very innovative idea. It’s new! It’s original!”
Over 105 designs were selected, showcasing a wide range from Digital Paintings, 3D Animations, Typography, 3D Interior Design Renderings and Photography.
Additionally, Saito College being an active socially responsible organisation, is pleased to announce that its students have donated digital copies of their artworks as royalty-free images for non-commercial use. The CDs will be distributed to organizations such as schools and NGOs.
About Saito College
- Saito College was founded by Mr. Tetsuo Saito, a Japanese entrepreneur, who saw the need of a Design School in Malaysia in 1988. It was then known then as the Saito Academy of Graphic Design.
- Since its establishment, 6,000 designers have graduated from the school and pursued careers in various design fields around the world
- Saito College recently won two prestigious prizes:
– The 2010 Prime Minister’s CSR Award (Small Company Category) for our work giving Higher Education opportunities to the children of the rural folk of Malaysia.
– The NAPEI (National Association of Private Education Institutions) Education Excellence Award for Best College 2010 (Medium Size Category)
This press release has been issued by NOVApr – a division of Go International Group on behalf of Saito College.
Mr. Hoh Wing Onn
Tel : +603 – 7954 7200
Fax : +603 – 7954 7211
Mobile +6019 353 6480
Ms. Jasmine Low or Johann Buyong
NOVApr – a division of Go International Group Sdn Bhd
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