Malaysia’s marathon community goes bananas at “Run for a Reason Fun Movement”!

                                                                           

Standard Chartered Bank spurs on marathoners, runners, volunteers and Malaysian talents with banana-themed party

Kuala Lumpur, 17 March 2012 – In the spirit of the Standard Chartered KL Marathon 2012 – one of Malaysia’s most anticipated sporting events, over 400 marathon enthusiasts assembled for a novel social media experiment in the heart of Kuala Lumpur.

Themed ‘Let’s Go Bananas!’, the ‘Run for a Reason Fun Movement’ was launched virally via the Standard Chartered KL Marathon 2012 social media network three days ago. Overnight, hundreds signed on to participate by downloading a pre-recorded set of instructions that they could only listen to via their personal headphones on arrival at the designated meeting point. The public was delighted by acts of joy and surprises in unison by the group. Amidst curious on-lookers, the banana-wielding group from the marathon community danced towards Menara Standard Chartered in Jalan Sultan Ismail.

Standard Chartered Bank staff 'freeze' at the 'Run for a Reason Fun Movement' in Pavilion KL

Inside, delicious banana-inspired snacks like salted caramel banana tarts, banana curry puff and banana chocolate chip muffins were served, whilst local Indie bands like Taysha’s Ink, The Bananas and Malaysia’s top beatboxers – Shazet and Kim Sng entertained! The one-day community activity initiated by Standard Chartered Bank is one of the exciting buildup events leading to the big day on 24 June 2012.

Over 370 Standard Chartered staff, families, friends and Facebook fans participated in the 'Fun Movement'

‘We chose bananas as our theme as it’s highly nutritious and is a runner’s source of fuel. We wanted to pass on the message to our running community about the importance of eating right, while having a little fun. The Marathon is not just all about running. It’s grown to be a running community that has fun with a conscience! The Standard Chartered KL Marathon 2012 ‘Run for a Reason Fun Movement’ incites just that,’ said Norliza Kamaruddin, Country Head, Corporate Affairs of Standard Chartered Bank Malaysia.

The 'Run for a Reason Fun Movement' in unison

Bananas are packed with high carbohydrate content and are rich in potassium and magnesium. It is a staple fixture in a marathon runner’s diet before, during and after the race. In 2011, over four tonnes of bananas were consumed during race day of Standard Chartered KL Marathon!

Banana-themed decor at the 'Let's Go Bananas' party

Since the launch of the 2012 event some six weeks ago, over 20,000 runners have already signed on to run, each selecting one of four causes they would support – National Autism Society of Malaysia; Standard Chartered Trust Fund (supporting the visually-impaired cause through Seeing Is Believing); Malaysian National Animal Welfare Foundation or EcoKnights for environment education.

For more information or to register for the Standard Chartered KL Marathon, , please visit: www.kl-marathon.com. Also connect with other runners through the Standard Chartered KL Marathon Facebook page at http://www.facebook.com/SCKLmarathon and keep up-to-date via twitter at www.twitter.com/scklmarathon.

— ENDS —

For further information please contact:

Jasmine Low
Go International Group Sdn Bhd
jasminelow@gointernationalgroup.com

Tel: (03) 7727 0093 / +6017 623 0288

Dominica Chin
Standard Chartered Bank Malaysia
dominica.chin@sc.com
Tel: +6012 217 0245

Note to Editors:

  • Hi-resolution images of the ‘Run for a Reason Fun Movement’ event are available. Kindly contact Jasmine Low on jasminelow@gointernationalgroup.com for further details. Thank you.

Fact Sheet

About the Standard Chartered KL Marathon 2012

Back for the fourth time, the Standard Chartered KL Marathon is scheduled to take place on 24 June 2012. The marathon aims to grow to 27,000 total participants, ranging from elite professionals to first-time amateurs. A truly international event, the Standard Chartered KL Marathon boasts participants from all over Malaysia and 45 countries.

The Standard Chartered KL Marathon 2012 continues as Malaysia’s flagship running event with top runners competing for a total of USD 112,330 prize money. For more information, visit www.kl-marathon.com, or stay tuned to http://www.facebook.com/SCKLmarathon or www.twitter.com/scklmarathon.

 

Standard Chartered – leading the way in Asia, Africa and the Middle East

Standard Chartered is a leading international banking group. It has operated for over 150 years in some of the world’s most dynamic markets and earns more than 90 per cent of its profits in Asia, Africa and the Middle East. This geographic focus and commitment to developing deep relationships with clients and customers has driven the Bank’s growth in recent years. Standard Chartered PLC is listed on the London and Hong Kong stock exchanges as well as the Bombay and National Stock Exchanges in India.

With 1,700 offices in 70 markets, the Group offers exciting and challenging international career opportunities for nearly 87,000 staff. It is committed to building a sustainable business over the long term and is trusted worldwide for upholding high standards of corporate governance, social responsibility, environmental protection and employee diversity. Standard Chartered’s heritage and values are expressed in its brand promise, ‘Here for good’.

For further information please visit www.standardchartered.com. Follow Standard Chartered at www.facebook.com/standardchartered and on Twitter @StanChart.

Standard Chartered in Malaysia

Standard Chartered Bank, a member of the Standard Chartered Group was established in Malaysia in 1875 and incorporated as Standard Chartered Bank Malaysia Berhad on 29 February 1984. As Malaysia’s first bank, Standard Chartered leads the way through product innovation, consistent and strong growth performance and sustainability initiatives. The Bank’s two businesses – Wholesale and Consumer Banking – provides a comprehensive range of financial products and services to corporates, institutions, small and medium-sized enterprises (SMEs) and individuals through its network of more than 30 branches across Malaysia.

In 2001, Standard Chartered PLC established a global shared service centre named Scope International in Kuala Lumpur, Malaysia to provide software development, banking operations, IT support services and customer service capabilities to the Bank in up to 70 countries – the first international bank to do so in Malaysia. It now houses the biggest software development division in the country, International Software Centre Malaysia (ISCM) and has a total workforce of more than 4,000 people. Scope International Malaysia was conferred the ‘ICT Organisation of the year’ Award on 18 November 2011 by The National ICT Association of Malaysia or PIKOM at the PIKOM 25th Anniversary Gala Dinner and ICT Leadership Awards making it the first hub of an international bank to win the prestigious award. Standard Chartered’s two other global shared service centres are in Chennai, India and Tianjin, China.

Price Solutions Sdn Bhd, a wholly owned subsidiary of Standard Chartered Bank UK is also located in Malaysia. The company promotes and markets Standard Chartered’s financial products in Malaysia through a network of direct sales agents.

Standard Chartered Saadiq Berhad, Standard Chartered Bank Malaysia Berhad’s Islamic Banking subsidiary was established in November 2008. It offers a full suite of Shariah-compliant products and services to individuals and corporates through its financial centres.

Standard Chartered employs more than 6,000 employees in all its Malaysian operations.

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