Fifth Annual Independent Youth Festival – FEYST ‘12 benefits Yasmin Ahmad Children Fund

PRESS RELEASE

Signing of Memorandum of Understanding (MOU) between Mercy Malaysia and Go International Group to raise RM30,000 for the Yasmin Ahmad Children Fund

KUALA LUMPUR, 26 September 2012 –Brand owner and organiser Go International Group yesterday signed a Memorandum of Understanding (MOU) with MERCY Malaysia their fifth annual homegrown Independent Youth Festival: FEYST12 at Central Market, Kuala Lumpur.

Mercy Malaysia was represented by Honorary Secretary Yang Mulia Puan Raja Riza Shazmin Raja Badrul Shah and Go International Group by MD and FEYST Festival Director, Jasmine Low. The signing was witnessed by Ministry of Information, Communications & Culture Malaysia (Music Division) – Assistant Under Secretary Yang Berusaha Puan. Haniah Hassan and Creative Group Head of Leo Burnett Mr Jovian Lee. The MOU marks an important milestone for the youth festival as it empowers youngsters to ‘do something for the youth community’ while having fun doing what they love.

In her opening speech, Jasmine Low said, “When we launched the Independent Youth Festival in 2008, our intention was to provide a platform as well as develop the creative industry amongst Malaysian youth. FEYST12 this year features creativity together in one place. We believe that creativity sparks ideas and ideas spur creative innovation amongst the youth”.

Get your copy of “Yasmin How You Know?” and 100% proceeds go to the Yasmin Ahmad Children Fund.

Starting from 28 September until 15 December 2012 in Central Market, as well as various other locations, jam-packed FEYST12 will benefit MERCY Malaysia’s Yasmin Children’s Fund. The agreement also sees the two parties involved working with Leo Burnett-publishers of the late Yasmin Ahmad’s book titled “How You Know’ where every copy sold at RM35 will go towards the fund.

 

From left to right: Ministry of Information, Communications & Culture Malaysia (Music Division) Assistant Under Secretary Yang Berusaha Puan Haniah, Mercy Malaysia Honorary Secretary  Yang Mulia Puan Raja Riza Shazmin Raja Badrul Shah, Go International Group MD Jasmine Low & creative group head of Leo Burnett Mr Jovian Lee pose for a group photo in Central Market.

FEYST12 will showcase free music concerts, workshops, a music forum, film screening and video game tournaments. Furthermore every Thursday for the duration of the festival, DoPPel Kafe in Central Market Annexe will also showcase Yasmin Ahmad’s movies and videos. The festival organisers said that they aimed to raise RM30, 000 through the screenings and book sales, with all proceeds going to Mercy Malaysia.

During the launch Ms Low said that the festival would showcase over 50 artists including newcomer 16-year old Amrita Soon, Az Samad, Narmi, Djezna’s Stalker, Suzie Zaharuddin, Hameeruddin Zawawi and Clinton Liew Band. She went on to mention that FEYST 12 would also host gaming tournaments where the champion would be sent to represent Malaysia at the upcoming FIFA13 world championships at Electronic Sports World Cup (ESWC) 2012 in Paris, France.

Go International would like to thank everyone who helped in making the launch a success.

Ends.

Note to editors:

1. Interviews with speakers, musicians, pro-gamers and participants can be arranged to your convenience. Kindly contact us via email or call Jasmine Low on 017 623 0288.

2. High resolution images are available upon request. Alternately, visit www.flickr.com/photos/thegogroup/sets to browse our photo gallery.

Media inquiries:

Jasmine Low, Festival Director

mobile: 017 623 0288 email: jasminelow@gointernationalgroup.com

Luna Skye, Festival Producer
mobile: 014 234 8593 email: laluna@gointernationalgroup.com

Factsheet

Go International Group Sdn Bhd (Organiser)

A marketing and communication solutions company founded in 2006, Go International Group conceptualised and organised the digital lifestyle and music festival, FEYST in 2008. It is the Malaysian licensee for Electronic Sports World Cup France, and is the first company in Asia to bring gamers to DreamHack Sweden. Go International Group is committed to serving the youth community. It produces signature events like FEYST to empower young Malaysians to make their mark in the world. The group has pledged to enhance e-sports via its alignment with international festivals like ESWC France, DreamHack Sweden and Digital Youth Awards Shanghai. The company also produces concerts, corporate events and marketing communication campaigns for clients. Visit www.gointernationalgroup.com/v12.

About FEYST12

Launched in 2008, the Malaysian homegrown festival, FEYST: Independent Youth Festival provides an essential creative platform for youth to express, showcase and share their talents. The festival has sent 35 young Malaysian ambassadors to participate in international festivals like Electronic Sports World Cup (San Jose, USA and Paris, France), DreamHack (Sweden), Shanghai World Expo in China and Malaysia Fest Sydney, Australia.

FEYST12 has lined up a 3-month event listing that will surely keep the action packed momentum solid, combining the best of music and digital culture. This year, the popular outdoor FEYST free concert will take place over two days – on 28 September in Central Market and on 6 October in conjunction with Kreatif Malaysia @ Panggung Anniversari. Over 40 independent acts have been lined up to hit the various stages during FEYST12 such as teenage newcomer Amrita Soon, soulful Dzamira Dzafri, singer songwriter Brian Gomez, guitar educationist Az Samad, post-rock Penang band Damn Dirty Apes, melodic rock band Djezna’s Stalker and many more.

A key highlight is the Electronic Sports World Cup (ESWC) Malaysia Qualifier (PS3 FIFA13) pro-gamer qualifier where the winner will head to Paris Games Week (France) to better Malaysia’s 8th placing in last year’s global match. This takes place over two weekends on 29 & 30 September and 6 October 2012. Other festival activities include Brazilian Capoeira, DoPPelganger World Open Mic, FEYST Music Forum, FEYST Acoustic Live Recorded Show and many more. Visit www.feyst.com for more information

About Mercy Malaysia

MERCY Malaysia is a non-profit organization focusing on providing medical relief, sustainable health related development and risk reduction activities for vulnerable communities in both crisis and non-crisis situations. Mercy Malaysia recognizes the value of working with partners and volunteers as well as providing opportunities for individuals to serve with professionalism. They Uphold the Code of Conduct for the International Red Cross and Red Crescent Movement and NGO’s in Disaster Relief and hold themselves accountable for their donors and beneficiaries. As a non-profit organization, MERCY Malaysia relies solely on funding and donations from organizations and generous individuals to continue their services to provide humanitarian assistance to our beneficiaries.

The Yasmin Ahmad Children Fund

The Yasmin Ahmad Children Fund was set up in honour of the late award winning creative and film director, and in memory of her humanitarian spirit. From the day it was launched, proceeds collected have been channeled to MERCY Malaysia’s projects and programmes such as the Outreach Clinic at Rumah Nur Salam in Kuala Lumpur, purchase of medical equipment for the Paediatric Institute at Hosp. Kuala Lumpur (HKL), the education programme at MERCY Little Caliph Centre in Afghanistan
and setup of an Oral Rehydration Therapy (ORT) Corner at Angkor Hospital for Children (AHC) Cambodia.

True to her helpful nature that goes beyond race, religion or colour , children in need, both locally and abroad have benefited from the proceeds. In 2010, more than 300 children at Rumah Nur Salam received primary healthcare and dental check-up; children
aged five years and above attended pre-school at the MERCY Little Caliph Centre and received food, drinks and stationeries; while the setting up of an ORT Corner in AHC benefited 1,852 children in prevention of deaths from diarrheal dehydration. In
addition, donation from a corporate organization that carries brand Silky Girl, allowed the purchase of two oximeters for the Paediatric Institue of HKL.

A total of RM 61, 220 has been collected to date and as a non-profit organization, MERCY Malaysia appeals to generous members of the public to continue donating to this special fund for children as we carry on the charitable spirit of the late Yasmin
Ahmad.

About Leo Burnett & Arc Worldwide– www.leoburnett.com

Leo Burnett Company, Inc., comprising the Leo Burnett brand agency and marketing partner Arc Worldwide, is one of the world’s largest agency networks and a subsidiary of Publicis Groupe (www.publicisgroupe.com), the world’s fourth-largest communications company. Leo Burnett holds people at the center of its strategic thinking, technological innovation and creative ideas, focusing first and foremost on human behavior before attempting to tell a brand’s story.
With this approach, Leo Burnett ensures that people who buy into client brands believe in them all the more. With expertise in mass advertising and digital, promotional and retail marketing, Leo Burnett partners with blue-chip clients such as The Coca-Cola Company, Diageo, Kellogg, McDonald’s, Procter & Gamble and Samsung.  The company has won more advertising awards for campaign effectiveness than any other agency in the last six years in the U.S., has been heralded as a “pioneer on the frontier of marketing” and continues to be ranked as one of the world’s top five creatively awarded networks worldwide.

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