The premier In-between Arts Festival brings art to the people in Penang!


The premier In-between Arts Festival creates platform for emerging artistes in music, art and fashion

26 November 2012, Penang – Against the beautiful architecture of St. Jo’s and accompanied by the cool ocean breeze; Gurney Paragon was the perfect setting for the official launching of The In-between Arts Festival (ibAF). Taking place right after the George Town Literary Festival and before the Penang Island Jazz Fest, The In-between Arts Fest aims to charm Penangites with words, musi, dance and fashion from 26 – 28 November 2012.

(l-r) Festival Producer Jasmine Low and MD Penang Global Tourism Ooi Geok Ling

Supported by the Penang Global Tourism, the launch was officiated by Festival Producer Jasmine Low, MD of Hunza Group Dato Daisy Ooi and MD Penang Global Tourism Ooi Geok Ling. The launch gambit was also presented Bangkok based artist Khun Peach, renowned of his artwork of furry felines.

The inaugural festival, first time ever in Penang, treated festival goers to a sneak preview of the exciting variation of what to expect during the festival. Headlining act Bihzhu warmed the stage with a soulful version of the Penang state song, followed by singer songwriters Jerome Kugan of Kota Kinabalu and Dzamira Dzafri of Cyberjaya, spoken word poet Elaine Foster and wrapped up with an amazing pole acrobatic performance by Viva Circus; drawing gasps of awe from the crowd.

Rapid Penang kindly sponsored a party bus to bring musicians, poets and artistes to popular hotspots like Gurney Drive, Pulau Tikus market, Batu Ferringhi and Chulia Street in George Town. The artistes performed to unsuspecting onlookers, and it was truly an unforgettable sight! People old and young enjoyed the burst of entertainment right at their doorstep – making a success out of the festival objective to bring arts and culture to people within their living quarters!

The In-between Arts Festival Grand Finale Variety Show on 28 November took place at the magnificently restored St. Jo’s at Gurney Paragon Mall. The show presented singing performances by Bihzhu, Jerome Kugan, Dzamira Dzafri and guest star, Rozz Ritzmann! The audience was also treated for a 30-minute performance dance by Viva Circus troupe. Ticket collections

— ENDS —

For further information please contact:

Jasmine Low, Festival Director

Thanabalasingam Balakrishnan, Festival Producer

Go International Group

Tel: +603 – 7727 0093

HP: +6017 623 0288 / +6012 207 5360

Fact Sheet

Supported by Penang Global Tourism

Penang Global Tourism (PGT) is a tourism bureau set up by the State government to work with key tourism players locally and globally; to promote the state through better forged ties, reliable data & feedback and synergistic activities.

PGT’s sole mission is to brand, position and market Penang as one of the World’s Top Tourism Destinations and is headed by Managing Director, Ooi Geok Ling who oversees a team of 17 passionate people to handle marketing and communication, data research and statistics, destination product and services, graphic design and photography, administration, finance and distribution of promotional materials.

PGT’s three main roles are to plan tactical promotions, provide tourism services and conceptualise and organise events. Under PGT’s purview, the Penang Visitor Centre (PVC), a newly established tourist information centre located in the heart of George Town serves tourists daily from 8.30am-5.30pm.

Facebook: ‘Penang Global Tourism’


Official Venue – Gurney Paragon

Gurney Paragon is an integrated development of residential condominiums, a shopping mall and an office block. This iconic development is located along Gurney Drive, a highly patronised tourist spot duly recognised by both the Federal and State Governments and is the In-between Arts Festival hub. Being on a promenade, the site commands a panoramic sea view of the Straits Channel. Gurney Paragon offers a combination of modern contemporary development with a touch of heritage element – a concept similar to international landmarks such Xin Tian Di in Shanghai and Chijmes in Singapore.

St. Jo’s @ Gurney Paragon is Hunza’s pride and priority. St. Jo’s, a colonial building that is the architectural heart of Gurney Paragon, is a dynamic urban centre where art, heritage and culture co-exist at a hot, happening place-to-be. Hunza is proud to preserve St. Jo’s as a contribution to Penang’s living history and George Town’s listing as a United Nations Educational, Scientific and Cultural Organisation (UNESCO) World Heritage Site. This development is the only one in Malaysia that integrates a beautifully restored heritage building with modern residential, retail and commercial components. In 2004, Hunza purchased the site from the Federation of Malaya Christian Brothers’ School. The Novitiate was restored and transformed into St. Jo’s, the new dining and entertainment heart of Penang. To date, Hunza has invested RM10 million for the restoration work. St. Jo’s faces Gurney Drive, and will be linked to the Gurney Paragon Mall. The construction of the shopping mall is expected to complete in early 2013.

Phase 1B of the project was completed since end of last year and the current tenants surrounding St. Jo’s and opened for business are Brussels Beer Café, Goku Roku Ramen, Italiannies, Meet Fresh, Moo Cow Frozen Yogurt, Morganfield’s, Pacific Coffee Company, T.G.I Friday’s, Thai Odyssey (Traditional Thai Massage), The Coffee Bean & Tea Leaf and Wong Kok Char Chan Teng. Opening soon are JK Plastic Surgery Consultation Centre, Lunarich Pizza & Pasta and Angus House Japanese Charcoal Steak.

This prime location is an ideal festival hub as it’s conveniently located in between George Town and Batu Ferringhi.

Website: | Facebook:

Official Venue – Le CoQ @ 15 Bangkok Lane

Snuggled right in the heart of suburb called ‘Pulau Tikus’, Le CoQ @ 15 Bangkok Lane is located just behind the famed Wat Chayamangkalaram (reclining Buddha) Thai and Burmese temples. One of 41 built in the late 1920s by philanthropist Cheah Leong Keah, the cottage still retains much of its original form & structure. Today, the ‘Wisteria Lane of Penang’ is home to Lavana Thai Massage, Lavendar bakery café, a Nail Spa, The Palanquinn & Dwell boutique heritage hotels, fashion designers Richard Rivalee Collections and boutique Apsara, NOIT interior decor, and a florist amongst more. Le CoQ Home Space provides a comfortable respite for musicians and artists.

Website: | Facebook: ‘For the Love of Penang // 15 Bangkok Lane’


Organised by Go International Group

A marketing and communication solutions company founded in 2006, Go International Group has been commissioned to conceptualise and organise the In-between Arts Festival; lifting inspiration from the many hugely successful fringe arts festivals from around the world. The company is based in Kuala Lumpur and has established business interests in Penang since 2000. Go International Group specialises in producing doyens of lifestyle and community festivals that have made a mark especially amongst the youth. Go International Group is committed to serving the youth community, hence its signature event FEYST, which has empowered 38 young Malaysians to make their mark in the world. Since 2008, the group has committed to enhance e-sports via its alignment with international festivals like Electronic Sports World Cup in France, DreamHack in Sweden and Digital Youth Awards in Shanghai. The company also produces concerts, corporate events and plans strategic marketing communication campaigns for clients. Visit


One response to “The premier In-between Arts Festival brings art to the people in Penang!

  1. Pingback: FEYST YOUTH FESTIVAL « Learning Beyond Schooling·

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