100 Malaysians fulfill global Earth Hour environmental pledge at Earth Camp, Gopeng

MEDIA RELEASE

Nomad Adventure celebrates 10 years of Eco-adventure tourism with Earth Hour @ Nomad’s Earth Camp!

Uniting people to protect the planet – Earth Hour

18 March 2013, Gopeng – In support of WWF-Malaysia’s global environmental awareness campaign Earth Hour, 100 Malaysians have confirmed participation at Nomad Adventure’s fundraising event – ‘Earth Hour @ Nomad’s Earth Camp’ in Gopeng, Perak this weekend.

“Nomad Adventure celebrates its 10th year this year as a pioneer of Whitewater rafting in Gopeng, so we felt it was apt to organise a day to give back to society and nature,” said Chan Yuen Li, Founder and Managing Director of Nomad Adventure.

Nomad pioneered Whitewater Rafting in Gopeng

Nomad Adventure – Malaysia’s only adventure company with ISO 9001: 2008 certification, together with partners Go International Group, Deep Blue Sea Diving Academy and Up2U Bike Tours are pleased to put together the two-day program from 23 – 24 March 2013. The adventure weekend will include a nature walk or mountain biking, bird watching, drum circle performance, discussions on environmental issues, a kampung kenduri and a non-amplified music concert featuring Dzamira Dzafri, Hannah Nawi and Elaine Foster.

Official poster – Earth Hour @ Earth Camp Gopeng

The Earth Hour campaign empowers individuals to create awareness about how each can contribute to a greener environment! Nomad Adventure puts out the challenge to all Malaysians to “Participate, Pledge or Pass-the-word” about the global environmental campaign, “I WILL IF YOU WILL”. So if you can get 10 or more people to pledge to do something positive for the environment, you can enjoy a free ride on Nomad’s new Zip Line Tour – a series of 6 adrenalin-pumping flying fox rides through a unique limestone jungle. Limited to 100 persons only!

Event details
Date: 23rd March 2013
Time: 2pm – 10pm
Venue: Nomad Adventure’s Earth Camp, Kampung Chulek, Gopeng.

Nomad offers free transfers from Gopeng town, so car pool or use public transport!

Who does the fundraising benefit?
Part of the proceeds of all ticket sales will be donated to WWF-Malaysia, one of the country’s leading conservation organizations which runs more than 75 projects from saving endangered species to protecting forests, rivers and seas.

How much does it cost?

Feast n’ Festival tickets: RM 120 per person
Students or Seniors: RM 100 per person
Kids under 12-years: RM 70 per person
(RM20 savings for bookings received before 19 March)

Each participant’s entry fee will a

lso contribute towards entry for 40 underprivileged children to have the opportunity to enjoy the festival and be exposed to the positive values of adventure, art and environmental advocacy.

Inquiries:

Nomad Adventure
Tel : 03-7958 5152
Email: media@nomadadventure.com

Map to Nomad Adventure Earth Camp.

Ends.

Earth Hour @ Earth Camp Event Programme

Saturday, 23rd March 2013.

1:30pm – 5:30pm : “I Will If You Will”.
100 participants will challenge themselves on Nomad Adventure’s brand new Zip Line Tour – a series of 6 adrenalin-pumping flying fox rides through Mountain School’s unique limestone forest.
In order to qualify all participants must get at least 10 people to pledge to do an Eco-friendly act.

3:30pm – 6:00pm : Amazing Nature Hunt
A 2.5 km route where participants will investigate at their own pace our surrounding river, caves and kampung environments, and indirectly develop positive values as well as a sense of connection to the community, our heritage and the natural world.

5:00pm – 7:30pm : Earth Hour Festival Part 1 (Daylight)
Mountain biking workshop, adventure games, cultural activities, cooking demonstration, free drumming. All held in the Earth Camp compound to celebrate various eco-friendly initiatives and a platform for learning and personal development.

7:30pm – 8:30pm : Earth Hour Festival Part 2 (Twilight)
Kampung Kenduri feast and World Cafe with environmental NGOs. World Cafe is a method to facilitate open and creative conversations to surface all participants’ collective knowledge, share ideas and insights, and gain a deeper understanding of the subjects and issues.


8:30pm – 10:00pm : Earth Hour Festival Part 3 (Dark)
Lights off! Celebrate in candlelight with a Drum circle and a non-amplified music and spoken word performances curated by Doppelganger Open Mic.

Overnight accommodation is available at Earth Camp for those who want to make it a 2-day event. On Sunday, we are also offering two fundraising activities for an environmental NGO: Mountain Biking Skills Clinic and Whitewater Rafting.
For media inquiries, please contact:

Jasmine Low
Managing Director
GO INTERNATIONAL GROUP SDN BHD
Tel (603) 7727 0093 Or Fax (603) 7727 3093
Email jasminelow@gointernationalgroup.com

FACT SHEET

About Nomad Adventure
Nomad Adventure is the only outdoor adventure company with ISO 9001: 2008 certification in Malaysia. Nomad Adventure has provided whitewater rafting trips, corporate team building events and adventure races since 1994 and was the first to develop and popularise white water rafting along Sungai Kampar. It operates Earth Camp – an outdoor learning centre in Kampung Chulek, Gopeng with accommodation and facilities built largely from re-purposed materials. Nearby, the Nomad Mountain School has drawn acclaim as one of the most unique adventure ropes courses in South East Asia and drawing traction for Gopeng, Perak as an eco-tourism destination in the region. Visit www.nomadadventure.com for details.

About Earth Hour

Earth Hour is a global environmental initiative in partnership with WWF.  Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 23, 2013 at 8:30 PM to show their support for environmentally sustainable action.  In 2013, Earth Hour’s I Will If You Will concept invites individuals and organisations to challenge others to an ongoing environmental commitment beyond the hour.  Earth Hour began in one city in 2007 and by 2012 took place in more than 7000 cities and towns in 152 countries across every continent, receiving reports as ‘the world’s largest campaign for the planet’.

About WWF

WWF – the World Wide Fund for Nature, is one of the world’s largest and most respected independent conservation organisations, with almost five million supporters and a global network active in more than 100 countries.  WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

What is I will If you will?

I Will If You Will is an Earth Hour campaign to encourage positive action for the environment, beyond the hour. What makes it special is that it empowers you – as an individual or as part of a community or organisation – to share your commitment to the planet with friends, family, colleagues, fans or even a whole nation.

The idea is simple. Someone makes a promise to do something if a certain number of people commit to take an ongoing action for the environment, beyond Earth Hour.

The action could be big or small; it might be a simple lifestyle change or maybe something that leads to political change. It might require 10 people to do something, or 10,000. The point is that I Will If You Will allows anybody – from a kid in a classroom to a President of a nation – to become the inspiration to their friends, family, colleagues and communities by sharing what they’re willing to do to protect the planet.

www.earthhour.org/iwill

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