Reef Check Malaysia and other NGOs join forces to raise awareness on reef conservation

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Reef Check Malaysia and other NGOs join forces to raise awareness on reef conservation

27 March 2013, Kuala Lumpur – The annual Rockin’ for the Environment (R4E) series is back again this Earth Day with a new theme: Rockin’ for the Reefs (R4R). Over 30 local musicians including powerful jazz ‘n soul vocalist Poova, 2013 VIMA ‘Song of the Year’ artiste Bihzhu as well as guitarist-composer-educator Az Samad will rock the stage at The Square in Publika Mont Kiara on 21 April 2013 from 12pm to 10pm to show their support on the importance of protecting our coral reefs.

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The one-day free concert and exhibition is planned to engage communities to learn more about coral reefs and how the public can play a bigger role in reef conservation. Apart from musical entertainment from local bands and school groups, R4R will also have exhibition booths by 12 local environmental NGOs and also green businesses. The public are also encouraged to sign up for the “Adopt-A-Reef Critter” programme where for a small sum they can adopt, symbolically, one of three reef creatures, providing an opportunity to learn more while raising awareness about the fate of this important ecosystem. In the evening, the organisers are planning an acoustic evening, with music from some of Malaysia’s better-known voices.

“For many people, coral reefs are an “invisible” ecosystem, most people never see them. So they don’t care about them. Working with EEASEA on this year’s Rockin’ for the Environment programme gives us the opportunity to showcase coral reefs and teach more people about how they provide a range of valuable ecosystem services which human society needs,” said Julian Hyde, General Manager of RCM.

“Since we started Rockin’ for the Environment in 2005, we have gotten popular local talents like emcee Rina Omar, famous musicians Pop Shuvit, Yuna and The Impatient Sisters to help spread environmental awareness during Earth Day. This year, you can expect another stellar line-up by 2013 Song of the Year (VIMA) award recipient – Bihzhu, powerhouse vocalist Poova, talented guitarist Az Samad and dozens of talented musicians like newcomer Lokman Aslam, Narmi, Zalila Lee, Relent, Clinton Liew band, Damia and school bands!” added Kenny Peavy, former Science school teacher at ISKL with accolades as Founder of Rockin’ for the Environment, Director at EEASEA and Earth Matters Institute.

R4R 2013 is spearheaded by Reef Check Malaysia – the world’s largest international coral reef monitoring programme involving volunteer recreational divers and marine scientists and Environmental Education Alliance of Southeast Asia (EEASEA) with the support from venue sponsor Publika, environmental education partner EcoKnights, marketing agency Go International Group as well as local and international schools. R4R will continue throughout the week from 22-27 April 2013 with environmental talks and road shows held at local and international schools. The campaign is also adopted and promoted by international schools in Indonesia, Singapore and Thailand.

More information about Rockin’ for the Reefs (R4R) can be found online: www.facebook.com/rockin4theenvironment.

Ends.

FACT SHEET

About Rockin’ for the Environment (R4E)

Rockin 4 the Environment is a music, arts and cultural festival to raise awareness and funds for local environmental education and conservation initiatives! Visit and LIKE us on www.facebook.com/rockin4theenvironment.

R4E milestones

  • 2012, SUN BEAR ROCK raised RM13,200+ for the Bornean Sun Bears Conservation Centre in Sandakan, Sabah
  • 2010, DUGONG ROCK! raised RM8000+ for Kelab Alami Malaysia
  • 2009, ORANGUTAN ROCK! raised over RM27,000 for the ORANGUTAN APPEAL UK to help support and raise awareness of the plight of the endangered Orang Utan species.
  • 2008, TIGER ROCK! raised RM11,000+ for MyCat.
  • 2007, TURTLE ROCK! raised RM7000+ for SeaTru (now known as TRRG)

About Reef Check

Reef Check Malaysia (RCM) is part of the worldwide Reef Check network. Established in 1997, Reef Check was the first organisation to draw attention to the plight of the world’s coral reefs. A National coordinator was appointed to Malaysia in 2001, and RCM was registered as an NGO in 2007. Since then, RCM has established an annual coral reef survey programme, reporting on the health of Malaysia’s coral reefs, informing management decisions and providing data for scientists. For the last five years, RCM has been educating children on the islands off the East coast of Peninsular Malaysia about coral reefs and their conservation, and more recently has set up programmes for children in urban areas, including three locations in Sabah. RCM work with communities to raise awareness of the importance of coral reefs, and how communities and tourism operators can contribute to the sustainable future of coral reefs. More recently, RCM has experimented with coral reef rehabilitation using coral nurseries.

Visit www.reefcheck.org.my for details.

About EEASEA

Empowering communities & Inspiring action for a sustainable future. The Environmental Education Alliance of South East Asia (EEASEA) is dedicated to empowering communities with the attitude, knowledge and skills that will inspire them into action and stewardship for a sustainable future. EEASEA sponsors both Rockin’ 4 the Environment and GREEN Riders as events to raise awareness and inspire action for the environment and social responsibility in the South East Asian Region. Website: http://www.eeasea.org/

About EcoKnights

EcoKnights is a local environmental organization that advances efforts in environmental education and awareness for women and youths in the country.  EK designs and provides engaging platforms for communities to participate and take proactive measures and solutions to address local and environmental issues and concerns. For more information log on to www.ecoknights.org.my.

About Go International Group

A marketing communication agency founded in 2006, Go International Group has been supporting Rockin’ for the Environment since 2008. Go International Group is committed to serving the youth community. It believes in developing Malaysian youth via its signature event – FEYST: Indie Youth Festival, which has empowered 38 young Malaysians to make their mark in the world by attending and competing in international festivals like Electronic Sports World Cup in USA and France, DreamHack in Sweden, Digital Youth Awards in Shanghai and Malaysia Fest in Sydney. The company provides turnkey consultancy in developing strategic marketing communication campaigns for corporate Malaysian clients who are especially interested in engaging young people.

Website: www.gointernationalgroup.com/v12

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