Celebrating Unesco’s International Mother Earth Day at Rockin’ 4 the Reefs free concert
16 April 2013, Kuala Lumpur – Over 30 local musicians, 50 school children and 12 non-profit environmental organisations will band together to raise awareness on Malaysian coral reefs this Sunday 21 April from 12pm-9pm at Publika Square in Mont Kiara. In taking on the global theme of ‘inclusiveness’, ‘Rockin 4 the Reefs’ is a free event and open to all members of the public.
The Unesco International Mother Earth Day celebration is on 22 April and seeks to share with all people the values associated with the planet, with regard to humans and nature as part of a single system, ensuring that our relationship with nature is one that allows life to continue. This concept promotes the idea of living a balanced existence that is in harmony with nature and can help us find solutions to today’s environmental problems.
Rockin’ 4 the Environment (R4E) is the brainchild of Kenny Peavy – former science teacher of International School of Kuala Lumpur, author of book ‘As if Earth Matters’ and director of the Environmental Education Alliance of Southeast Asia (EEASEA). Together with his students and musician friends, they have raised over US$30,000 (RM66,000) since the inception of the musicians-with-a-cause concert in 2007.
This year, R4E beneficiary partner Reef Check Malaysia has mobilised its entire team to get the project off the ground to involve the public in playing a bigger role in reef conservation. It is also supported by environmental education partner – EcoKnights and cause-marketing communication agency – Go International Group.
The one-day free event will showcase musicians from local bands and school groups. There will also be exhibition booths by 12 local environmental NGOs and also green businesses. The public are also encouraged to sign up for the “Adopt-A-Reef Critter” programme where for a small sum they can adopt, symbolically, one of three reef creatures, providing an opportunity to learn more while raising awareness about the fate of this important ecosystem. There will be fun and games for everyone all afternoon.
The much anticipated ‘Rockin’ 4 the Reefs’ evening concert will bring together some of Malaysia’s favourite independent singers: 2013 Song of the Year (VIMA) award recipient, wordsmith and songstress – Bihzhu, powerhouse jazz vocalist Poova, talented guitarist-composer-educator Az Samad and dozens of talented musicians like newcomer Lokman Aslam, Narmi, Zalila Lee, Relent, Clinton Liew band, Amrita Soon and Damia and school bands.
12.00pm Welcome Announcement
Kenny Peavy, Founder of Rockin’ 4 the Environment and also Director of EEASEA
Julian Hyde, General Manager of Reef Check Malaysia
12.30pm ISKL School
1.00pm LOKMAN ASLAM
Jazz, soul and RnB https://www.facebook.com/pages/Lokman-Aslam/226807640706268?id=226807640706268&sk=info
1.30pm Alice Smith School
Post-rock band https://www.facebook.com/damiarocken
2.30pm School Group – SKBD
3.00pm AMRITA SOON
Singer songwriter http://www.youtube.com/AmritaSoon
3.30pm School Group – SMK Puterijaya
4.00pm CLINTON LIEW BAND
Alternative pop / experimental jazz band http://clintonliew.bandcamp.com/
4.30pm School Group – Brickfields
Rock band with a cause! https://www.facebook.com/relentband
5.30pm NGO- Tree Theater Group
6.00pm ZALILA LEE
Alternative folk singer songwriter https://www.facebook.com/pages/Zalila-Lee/20738792796?fref=ts
6.30pm Press Conference
Wordsmith and songstress www.bihzhu.com
9.00pm Closing remarks & good night!
LIKE US ON FACEBOOK: www.facebook.com/rockin4theenvironment
Want to know more about Malaysian coral reefs? http://www.journeymalaysia.com/corals.htm