SEPHORA dazzles with first Penang store

For immediate release

Penang, 23 July 2013 – With over 1,000 stores worldwide, French beauty retailer SEPHORA dazzles beauty enthusiasts in northern Malaysia with its maiden store open today at the island’s newest shopping paradise, Gurney Paragon Mall.

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SEPHORA Malaysia opens fourth store in Gurney Paragon Mall, Penang

SEPHORA Penang makes a statement fronting the mall’s Kelawei Road main entrance as THE place ‘Where Beauty Beats’ and brings an unparalleled collection of prestigious products from Dior, Clinique, Estee Lauder, Lancôme as well as from edgier brands like Bare Minerals, Benefit, Make Up For Ever, Urban Decay alongside its own Sephora Private Label. Expect service par excellence from Sephora’s beauty advisers and enjoy an interactive shopping experience in beauty and skincare.

“The excitement is palpable as Penangites wait for the opening of Sephora this morning. We are just as eager and cannot wait to delight our customers,” said Sephora Malaysia Country Manager, Fiona Novak.

On SEPHORA Penang’s Grand Opening day, the first 100 visitors to the store were generously gifted with a limited edition SEPHORA vanity case with no purchase required. Shoppers can continue to enjoy a 10% discount on all SEPHORA Private Label collection through until 5th August 2013.

SEPHORA will be hosting a Launch Party on Friday, 26th July 2013 from 7.30pm until closing time to celebrate the first SEPHORA store opening in Penang. The Avant Garde Make-up Show curated by stylist Jo Disaya T. features 12 local and international models whilst electronica duo, The Empress sets the tone for the night. Beauty junkies will be pleased to know that there will also be 15% discounts for purchases above RM250 of SEPHORA Exclusive Brands only on Friday, 26th July 2013 from 7.30pm onwards.

Covering more than 3,000 square feet in size, SEPHORA’s easy-to-wander environment is a wonderland for beauty junkies and newbies alike. SEPHORA is hip, fun, cool, interactive, sophisticated and committed to carrying beauty and cosmetic brands with superior quality and spectacular colours.

SEPHORA Penang expands the SEPHORA Malaysia beauty revolution, joining the ranks of other flagship presence in the most exciting cities of Paris, Milano and New York, making it more accessible for beauty and skincare customers with the latest beauty trends and products.

Ends.

 

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This media release is issued on behalf of SEPHORA Malaysia
by GoInternationalGroup.com – Specialists in marketing communication.

Media inquiries:
Jasmine Low, hp +6017 623 0288, jasminelow@gointernationalgroup.com
Armani Shahrin, tel +603 7727 0093, armani@gointernationalgroup.com.

Media RSVPs:
Felis Tan: hp +6012.385.3357 or call +603 7727 0093

Note to Editors:
Hi-resolution images are available upon request.

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About SEPHORA

Sephora is a visionary beauty-retail concept founded in France in 1970 and acquired in 1997 by Paris-based LVMH Moet Hennessy Louis Vuitton, the world’s leading luxury products group.

Today, Sephora is a much-loved retail chain, garnering a huge following with over 1,000 stores in 27 countries.

In 2011, Sephora opened its first iconic flagship store in Malaysia at Starhill Gallery in Bukit Bintang Kuala Lumpur. Later that year, its second store opened in KLCC with Paradigm Mall joining the fray in 2012. Gurney Paragon Mall marks its first store in Penang, fourth store in the country.

Sephora’s unique, open-sell environment features over 150 classic and emerging brands across a wide array of products including skincare, makeup, fragrance, bath & body and hair care, in addition to Sephora’s own private label.

www.sephora-sea.com

About Gurney Paragon

Positioned as the premier shopping, entertainment, office and luxury residential address in Penang, Gurney Paragon is a mixed development comprising of a 700,000 square feet shopping mall, an office tower, and two high-end residential towers. It is located on Gurney Drive, a beachfront esplanade that enjoys stunning ocean views and cool sea breezes. But most uniquely, it is built around and inspired by the former St. Joseph’s Novitiate – converted into St. Jo’s, an area for stylish restaurants and cafes steeped in the architecture of Penang’s heritage.

www.gurneyparagon.com

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