Running for Humanitarian Aid

PRESS RELEASE

For immediate distribution

MERCY Malaysia International Humanitarian Run premiers 2 March 2014

KUALA LUMPUR, 8 January 2014 – MERCY Malaysia is launching its first ever International Humanitarian Run on 2 March 2014 in an effort to raise awareness on MERCY Malaysia’s endeavors to provide health based humanitarian aid, both locally and internationally.

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(Runners, click image above to register)

The 7km run, which is being co-organized with Go International Group is open to the public, and will start at 7.00am on Sunday, 2 March 2014 at Kuala Lumpur’s Padang Merbok. Race technical partner, Pacesetters Athletic Club Malaysia, has charted the 7km route. The morning event, targeted at families, will have a carnival like atmosphere, as there will also be a mini concert and vendors selling assorted items.

In addition to that, MERCY Malaysia will be setting up a part of their Emergency Response Unit (ERU) field hospital on site, so that the public can view an example of a hospital that is set up during emergencies. The full mobile hospital which is fully  self-sufficient consists of an operating theater, an emergency room, wards, an out-patient department, a pharmacy, and it would also include water and sanitation facilities, electricity supply, waste management, living quarters, storage and inventory, security and transportation as well as communication facilities.  Recently, two components of the field hospital (the Out-Patient Department and the pharmacy) were deployed to Ormoc, Philippines in order to help provide medical aid to the survivors of Typhoon Haiyan in the area.

Shelter repair for 414 families in Nasunugon, Valencia in the Philippines (Typhoon Haiyan)

Where your donations go – Reconstruction & Rehabilitation. Shelter repair for 414 families in Nasunugon, Valencia in the Philippines (Typhoon Haiyan)

“One of the reasons we are having this run is to encourage the public to adopt a healthy lifestyle, where they are both mentally and physically fit. This is why we are starting with only a 7-kilometre run, making it feasible for Malaysians from all walks of life to participate in the event. After all, anyone can run, and anyone can volunteer. Additionally 100% of the proceeds from the registration fee will be directed into MERCY Malaysia’s Humanitarian Fund” said Honorary Secretary of MERCY Malaysia, YM Raja Riza Shazmin Raja Badrul Shah.

MERCY Malaysia runs community health programmes

Where your donations go – Community Health Programmes give remote communities access to medical aid, dental and eye treatments, improved hygiene and sanitation services.

YM Raja Riza also commented on the importance of fitness in this day and age where many people now practice a sedentary lifestyle, which could hinder their response during an emergency or disaster. She also mentioned that many studies have shown that exercise improves blood flow to the brain, increasing mental alertness –which is essential during emergency and disaster response.

She cited that based on MERCY Malaysia’s model on Total Disaster Risk Management, and the organizations experience obtained from 15 years of providing humanitarian aid, they found that communities who are both mentally and physically prepared for disasters are more resilient in times of crisis.

This could be seen in Johor, where school children who had been trained under MERCY Malaysia’s School Preparedness Program (under its Disaster Risk Reduction arm), have not only been able to cope with the annual floods, but also help their loved ones to prepare for the floods.

In the Myanmar, a Community Based Disaster Risk Management project was implemented in several villages to empower communities in disaster preparedness, especially when it came to dealing with the heavy rains that flooded the area. A 9-year-old child named Maung was quoted saying, “If a storm comes, I would run to the temple. I also have packed bottles of water, schoolbooks and clothes. We prepared for everything”.

We wish to encourage Malaysians and their friends from around the world to sign up for this 7KM #myMERCYrun as their donations are channeled towards MERCY Malaysia’s numerous humanitarian aid funds,” said Nikki Yeo, Head of Sports Marketing at Go International Group.

In an effort to help raise awareness on the event, a weekly exercise event called Fun Fit Friday will be held for MERCY Malaysia staff and their families at various parks around Kuala Lumpur by Nikki Yeo.

Individuals who are interested to participate in the run can do so by logging on to MERCY Malaysia’s webpage at www.mercy.org.my. It costs a minimum of RM60 donation to register, and runners will receive a tax-exemption receipt, t-shirt, medal, race bib, light breakfast and lucky draw. Runners are also encouraged to help spread the word about the run via MERCY Malaysia’s Twitter handle @MERCYMalaysia with the hashtag #myMERCYrun.

We would be grateful if corporate sponsors and local artists could support us by coming forward to sponsor booths and their talents at the event. After all, it is for a good cause”, said YM Raja Riza.

Interested parties can contact our Donation Drive team: Pn. Siti Zaliha, Fundraising and Sponsorships, MERCY Malaysia (email: fre@mercy.org.my) or Jasmine Low, Managing Director, Go International Group Sdn Bhd (email: jasminelow@gointernationalgroup.com). Individuals who wish to make a donation are also welcomed to do so. A tax exemption receipt will be issued for all cash donations.

Individuals who are interested to participate in the run can do so by logging on to MERCY Malaysia’s webpage at www.mercy.org.my. It costs a minimum of RM60 donation to register, and runners will receive a tax-exemption receipt, t-shirt, medal, race bib, light breakfast and lucky draw. Runners are also encouraged to help spread the word about the run via MERCY Malaysia’s Twitter handle @MERCYMalaysia with the hashtag #myMERCYrun.

Ends.

About MERCYMalaysia

MERCY Malaysia is a non-profit organisation focusing on providing medical relief, sustainable health-related development and risk reduction activities for vulnerable communities in both crisis and non-crisis situations. MERCY Malaysia recognises the value of working with partners and volunteers as well as providing opportunities for individuals to serve with professionalism. We uphold the Code of Conduct for the International Red Cross and Red Crescent Movement and NGOs in Disaster Relief and hold ourselves accountable to our donors and beneficiaries.

As a non-profit organisation, MERCY Malaysia relies solely on funding and donations from organisations and generous individuals to continue our services to provide humanitarian assistance to our beneficiaries. For more information, please visit www.mercy.org.my.

How is MERCY Malaysia funded?

To ensure independence and impartiality, MERCY Malaysia relies on donations from the general public for financial support. A portion of our income is obtained from institutional donors, individual government grants and other international organizations, which are given on project basis. MERCY Malaysia spends 80% if its income in carrying out its relief operations and support. Find out more about where your donations go here.

Important Note to Media: Usage of Wordmark MERCY Malaysia In order to avoid confusion with other organisation(s) that uses “Mercy” as the organisation’s name or part of the organisation’s name, please take note that in addressing the name of our organisation, the wordmark for MERCY Malaysia is with capitalised “MERCY”, followed by the word “Malaysia”. When describing the organisation, the term “MERCY Malaysia” must always be used in full, and should not be partially referred to as “MERCY”, or “Mercy”. Thank you for your cooperation.

About Go International Group Sdn Bhd

Go International Group conceptualised and will co-organise the premier MERCY Malaysia International Humanitarian Run (#myMERCYrun); lifting inspiration from the many hugely successful ‘Run for a cause’ events from around the world. The relationship with MERCY Malaysia began in 2012, where it collaborated with Leo Burnett and MERCY Malaysia to encourage volunteerism amongst youth, as well as raise funds for the Yasmin Ahmad Childrens’ Fund via its annual FEYST: Independent Youth Festival platform. A brand marketing and communication solutions company founded in 2006, the company is based in Kuala Lumpur and has established a strong foothold in cause-related marketing projects for numerous NGOs from around the region.

Go International Group specialises in producing lifestyle and community festivals that have made a mark especially amongst the youth. Committed to serving the youth community, its signature event FEYST, has empowered 45 young Malaysians to make their mark in the world since 2008 at international festivals like Electronic Sports World Cup in France, DreamHack in Sweden, The Digital Youth Awards in Shanghai and recently, the Global Battle of the Bands World Finals in Chiangmai, Thailand.

The company produces brand experiences through ground events and plans strategic marketing communication campaigns for Clients. Visit www.gointernationalgroup.com/v12.

Pacesetters Athletic Club Malaysia

Pacesetters was formed in 1984 after the 1st Kuala Lumpur International Marathon, with its main objective of promoting running as one of the healthy forms of exercise. Initially, the club concentrated on distance running, in particular the half marathon and marathon. Recently, it has started taking part in track races as well. This is because of the need to attract and groom the younger members from an early age on running, so that the country will have a pool of youngsters to select from to further train in middle distance track running.

For more information, please contact:

Eyasmin Sahul Hameed, Head of Communications & Strategic Engagement
Email: eyasmin@mercy.org.my, Tel: 6-03-2273 3999, Fax: 6-03-2272 3812
Norehan, Communications Officer,
Email: norehan@mercy.org.my Tel: 6-03-2273 3999

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